Palo Alto Networks · 3 days ago
Growth Marketer
Santa Clara, CA
Full-time
Onsite
Senior Level, Lead/Staff
$165K/yr - $207K/yr
10+ years expPalo Alto Networks is a leading cybersecurity company dedicated to protecting the digital way of life. They are seeking a Growth Marketer for SMB to drive customer acquisition through paid media and email marketing, focusing on building and optimizing digital strategies to meet pipeline and revenue targets.
Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity
Responsibilities
Drive the Global Media Brief by synthesizing strategic goals and integrating essential input from Regional Campaigns Teams
Own the complete SMB campaign Bill of Materials (BOM) and delivery of high-performing assets to the Paid Media Team
Consult with Paid Media on performance trends to inform future campaign strategy and asset refinement
Own the end-to-end execution of email marketing campaigns, from building targeted lists and writing compelling copy to deploying campaigns and analyzing performance
Design and implement automated nurture streams that guide prospects through the buyer's journey and convert them into sales-ready leads
Take ownership of our acquisition strategy for a defined target account list (TAL)
Orchestrate multi-channel touches across paid media, email, and web to create engagement within our most valuable SMB accounts
Collaborate with our content and web teams to execute our SEO strategy
Contribute to keyword research, optimizing landing pages, and monitoring organic search performance to increase visibility and attract high-intent traffic
Monitor, analyze, and report on campaign performance, pipeline contribution, and key growth metrics
Use insights from Google Analytics, Salesforce, and our marketing automation platform to inform strategy and drive continuous improvement
Liaise with Product Marketing, Operations, Demand Generation, Web/Dev, and paid media teams to build cohesive strategies, increase ROI, and ensure seamless campaign execution
Proactively monitor the competitive landscape and digital technology developments, providing actionable insights and creative ideas to help us stand out and stay ahead
Qualification
Required
B2C marketing experience required
Bachelor's degree in Marketing, Business, or a related field
10+ years of hands-on experience in growth or digital marketing role
Proven expertise in managing performance-based paid advertising campaigns with platforms like Google Ads and LinkedIn Ads
Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status
Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills
Attention to detail, while maintaining an eye on the big picture
Exceptional analytical skills, with a track record of using data to make strategic decisions and achieve measurable results
A self-starter mentality with a passion for experimentation, learning, and tackling new challenges. Ability to thrive in fast-paced environment with competing priorities and last minute changes
Benefits
Restricted stock units
Bonus
Company
Palo Alto Networks
Palo Alto Networks is a cybersecurity company that offers cybersecurity solutions for organizations.
10001+ employees
H1B Sponsorship
Palo Alto Networks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (579)
2024 (482)
2023 (341)
2022 (452)
2021 (493)
2020 (235)
Funding
Current Stage
Public CompanyTotal Funding
$65MKey Investors
Icon VenturesLehman HoldingsGlobespan Capital Partners
2012-07-20IPO
2008-11-03Series C· $10M
2008-08-18Series C· $27M
Leadership Team
Helmut Reisinger
CEO EMEA
Nikesh Arora
Chairman CEO
Recent News
Company data provided by crunchbase