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Connexity, Inc. · 1 day ago

Digital Marketing Analyst

Los Angeles, CA

Full-time

Hybrid

Entry, Mid Level

$75K/yr - $110K/yr

3+ years exp

Connexity, Inc. is a performance-marketing technology company focused on helping online retailers find new customers and drive sales. The Digital Marketing Analyst is responsible for analyzing and optimizing digital marketing campaigns, managing strategic objectives, and driving growth through data analysis.

AdvertisingE-CommerceMarketingOnline PortalsSEO

Responsibilities

Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality

Formulate hypotheses that can be tested, measured, and reported on to a larger audience

Support business initiatives by identifying key trends in big data that can drive growth for the business

Validate data integrity in all analyses performed

Support department-wide ROI reporting and analyses when needed

Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations

Manage the quality of inbound and outbound traffic and optimize toward business targets daily

Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins

Act as internal and external source expert for accounts & business unit(s) managed

Provide ad hoc operational support across Traffic Acquisition channels when needed

Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness

Support reporting/analytical needs that provide recommendations to drive high-level decision-making

Support documentation needs and training of analysts that are more junior

Support the management/nourishment of strong relationships with media vendors

Qualification

Data analysisDigital marketing campaignsPerformance marketingSQLExcelCommunication skillsAttention to detailOrganizational skillsProblem-solvingTeam collaboration

Required

1-2+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns

Ability to transform complex facts, figures, and numbers into plain English that can be easily understood

Keen attention to detail, financial responsibility, and strong organizational skills

Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner

Excellent communication skills

Strong working knowledge of Excel and capacity to work with technical systems and teams

Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving

Preferred

Performance marketing / direct response advertising experience preferred

BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred

Knowledge of SQL, Perl, Python a plus

Benefits

Health Care Plans (Medical, Dental & Vision)

Retirement Plan (401k Matching)

Life Insurance (Basic, Voluntary & AD&D), LTD & STD

Paid Leave Benefits (Maternity, Paternity & Medical)

Learning & Development Program (educational tool)

Flexible work schedules

Free Food & Snacks

Wellness Resources

Equity

Company

Connexity, Inc.

Connexity, a Taboola company is a performance-marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROI objectives.

Founded in 1996

Los Angeles, California, USA

201-500 employees