Media Works, Ltd. · 1 day ago
Paid Search Specialist
Baltimore, MD
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $65K/yr
1+ years expMedia Works, Ltd. is a highly respected integrated marketing agency located in Baltimore, MD, and they are seeking a Paid Search Specialist. This position plays a hands-on role in the development, management, and optimization of SEM campaigns to increase site visibility and conversion rates for clients.
AdvertisingMarketing
Hiring Manager
Melissa Davis, SHRM- CP
Responsibilities
Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting
Perform weekly diagnostic to ensure data is complete and accurate for SEM
Coordinate with account teams on flow charts updates and media pacing
Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM
Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns
Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager
Work with Media Works Tech to implement tagging strategy and ongoing QA
Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing
Lend insight into the optimization of client landing pages and the customer journey
Collaborate cross team and provide support for other areas of marketing as needed
Creating and managing SEM templates used across the agency
Remain connected to Google to keep clients aware of SEM developments and trends
Oversee necessary ad copy writing as requested by clients
Develop relationship with agency google rep and push updates and information to agency teams
Other duties as assigned
Qualification
Required
1-3 years' experience in SEM
Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting
Perform weekly diagnostic to ensure data is complete and accurate for SEM
Coordinate with account teams on flow charts updates and media pacing
Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM
Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns
Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager
Work with Media Works Tech to implement tagging strategy and ongoing QA
Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing
Lend insight into the optimization of client landing pages and the customer journey
Collaborate cross team and provide support for other areas of marketing as needed
Creating and managing SEM templates used across the agency
Remain connected to Google to keep clients aware of SEM developments and trends
Oversee necessary ad copy writing as requested by clients
Develop relationship with agency google rep and push updates and information to agency teams
Google Ads: 2 years (Required)
Keyword research: 2 years (Required)
Microsoft Word, Excel, and Power Point
Proficient with reporting and analytics tools
Preferred
Datorama experience a plus
E-commerce experience a plus
Public speaking and presentation experience
Benefits
Fully paid individual health benefits
401(k)
14 paid holidays
Kind time
Continued learning training
15 days of PTO
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Media Works, Ltd.
Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying.
11-50 employees
Funding
Current Stage
Early StageRecent News
Seattle TechFlash
2025-06-25
Company data provided by crunchbase