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Blockstream · 1 week ago

Brand Design Manager

Menlo Park

Full-time

Onsite

Mid Level

Blockstream is a leading Bitcoin company focused on providing innovative infrastructure solutions for Bitcoin users. They are seeking a detail-oriented and creative Brand Design Manager to define and execute brand strategy, ensuring a cohesive brand identity across various platforms and audiences.

BitcoinBlockchainCryptocurrencyFinanceFinancial ServicesFinTech

Responsibilities

Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and values

Build and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiences

Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and more

Partner with marketing, product, and business teams to align brand with company objectives and go-to-market plans

Ensure brand cohesion as we expand into new product lines and enterprise offerings

Stay current with industry best practices to keep the brand fresh and relevant

Qualification

Brand design experienceDesign systems developmentVisual identity systemsFigmaIllustratorInDesignMotion graphicsContent management systemsIntegrated marketingUser journeysMulti-channel campaignsTech-driven industry experienceSaaS products experienceFintech experienceWeb3 experienceBitcoin experience

Required

Proven experience as a brand designer, producer, or similar role

Experience building design systems, style guides, and modular brand frameworks

Strong ability to translate strategy into compelling visual and verbal identity systems

Strong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events)

Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourself

Experience in motion graphics and content management systems (CMS)

Experience working in a tech-driven industry or with SaaS products

Preferred

Experience in fintech, Web3, Bitcoin, or complex technical products

Company

Blockstream

Blockstream is a blockchain technology that develops digital asset infrastructures for the emerging Bitcoin economy. It is a sub-organization of Blockstream.

Founded in 2014