Hyatt Vacation Ownership ยท 2 days ago
Marketing Manager
Cathedral City, CA
Full-time
Onsite
Entry, Mid Level
$55K/yr - $73K/yr
2+ years expHyatt Vacation Ownership is looking for a Marketing Manager to join their team at the Desert Oasis location in Cathedral City, CA. The role involves managing the marketing workforce, analyzing data to monitor performance, and developing strategies to increase tour generation.
HospitalityInternetTravel Accommodations
Responsibilities
Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities
Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels
Develop strategies and incentive programs to meet or exceed budgeted numbers
Identify trends when production is not meeting budget expectations and implement solutions
Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash)
Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours
Share marketing information and strategy with sales force
Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable
Prepare for and conduct team meetings
Measure the performance of marketing executives/team leaders against goals and hold them accountable. - Importance to My Job
Provide one-on-one coaching and mentoring to team associates
Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages)
Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters)
Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring)
Provide on-call support to associates when not on site
Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production
Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans
Manage associate performance, developing performance plans for associates below expectation (progressive discipline)
Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates
Mediate conflict in and between teams (e.g., within marketing teams, between marketing and sales teams)
Monitor standard practices and develop amendments to standard practices as needed
Deliver and coordinate various training programs
Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline
Create an awareness and understanding of policies and procedures for conducting business (e.g., Flight Plans, Local Standard Operating Procedures)
Participate in selection processes (e.g., interviewing)
Develop compensation plans for marketing teams that maximize production
Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry [DNC])
Update plans and actions to prepare for management meetings
Order, stock, track, and replenish all marketing collateral and supplies
Perform other duties as assigned
Qualification
Required
High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position
Proficiency in reading and writing English (additional language required for certain positions)
Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
Demonstrate openness to adapt to different cultural contexts based on location
Travel 20% to 50% of the time
Must be willing to work weekends and holidays as required by business needs
Benefits
Management compensation plan
Bonus
Relocation assistance provided.
Company
Hyatt Vacation Ownership
Hyatt Vacation Ownership offers access to global travel experiences through a diverse portfolio of boutique residential-style retreats in unique destinations.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Taylor
Group CEO
Ed Crovo
COO
Company data provided by crunchbase