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University of Maryland, Baltimore (UMB) · 1 day ago

Marketing & Communications Manager (Lead Marketing Specialist)

Baltimore, MD

Full-time

Onsite

Mid, Senior Level

$81K/yr - $90K/yr

5+ years exp

The University of Maryland, Baltimore (UMB) is seeking a Marketing & Communications Manager to develop targeted communications strategies aimed at increasing patient volume and awareness. The role includes leading internal communications, assisting with social media initiatives, and managing logistics for events while collaborating with senior leadership to identify growth opportunities.

Higher Education

Responsibilities

Assists with short- and long-term marketing and communications planning for the University. Accountable for success of special short- and long-term projects and campaigns that increase the university's exposure and recognition

Collaborates with department leaders to identify marketing needs and goals, and develops effective, creative, and innovative internal and external strategies to promote various initiatives, programs, or services for the university

Identifies opportunities using data and best practices, evaluate results, and presents outcomes to key stakeholders

Leads internal communications strategy, assists with social media initiatives, leads event planning, communications, and logistics, and develops content for university publications

Works collaboratively with the marketing and communications teams at UMSOD and across campus to ensure alignment

Defines desired outcomes and deadlines. Facilitates operational effectiveness within the marketing function to ensure projects specifications and defined outcomes are met

Performs other related duties as assigned

Qualification

Marketing strategyCommunications planningSocial media managementEvent planningData analysisTeam collaborationEffective communicationCreative thinking

Required

Bachelor's degree required

Five (5) years of experience in marketing, public relations, communications, media, public, or client relations

Knowledge of position requirements

Knowledge of all applicable requirements, regulations, and laws

Skill in effective use of applicable technology/systems

Ability to effectively communicate both verbal and written thoughts, ideas, and facts

Ability to work cooperatively with others and independently

Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery