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City Staffing · 1 day ago

Content Marketing Manager

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $95K/yr

5+ years exp

City Staffing is a women-owned and operated business committed to diversity, equity, and inclusion. They are seeking a Content Marketing Manager to execute content marketing strategies that enhance audience engagement and brand visibility, focusing on SEO and social media oversight.

Staffing Agency

Growth Opportunities

Hiring Manager

Gavin Mueller

Responsibilities

Develop and manage content marketing plans to drive user engagement and personalization and strengthen brand awareness

Write clear, engaging, and brand-aligned marketing copy for web pages, landing pages, emails, and personalized campaigns

Edit, proofread, write metadata and update content directly within a Content Management System (CMS)

Create and manage the content marketing calendar to ensure personalized, relevant, and timely delivery

Optimize copy and metadata for SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and accessibility to enhance organic search performance of all personalized content marketing written or edited

Manage ongoing content audits to ensure relevant value propositions and educational packages are clearly communicated to core segments within appropriate channels

Independently track and analyze content performance using Google Analytics, Search Console, SEMRush or similar analytics tools

Oversee social media planning, content management, and performance optimization

Create and adapt copy for personalized and data-driven lifecycle marketing efforts, including customer journeys, automated emails, and targeted web experiences

Manage copywriting and editing of high-quality marketing copy across a range of digital and print channels, including webpages, mobile apps, banner ads, blogs, ad hoc emails, flyers, and newsletters. Ensure brand consistency and clarity across all assets and alignment with guidelines and standards

Manage social media editorial calendar

Write, edit, and fact-check social media and other web content marketing and/or promotional assets; edit existing web pages to properly message content to drive traffic growth

Develop, maintain and improve content marketing operations, including guidelines, SOPs, workflows, and editorial standards

Provide recommendations for content and social media process improvements and guidance on latest social media trends/best practices

Lead, mentor, and provide management oversight for staff

Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment

Qualification

Content MarketingSEOContent Management System (CMS)Google AnalyticsSocial Media ManagementDigital MarketingCopywritingPeople ManagementAdobe Creative SuiteHTML/CSSMicrosoft OfficeHealth Care Experience

Required

Bachelor's degree in marketing, Journalism or related Communications discipline required

Minimum 5+ years' experience with content marketing and social media planning, writing and editing for web and social media platforms (short and long form) required

Demonstrated experience with a Content Management System (CMS) such as WordPress, Sitecore, Adobe Experience Manager (AEM) or Drupal and ability to use HTML/CSS are required

Demonstrated experience with SEO/SEM and Google Analytics required with platforms such as SEMRush, Brightedge or similar

Strong knowledge and experience with content marketing planning, digital marketing, content design and UX principles

Proficient with social platforms, Microsoft Office products, and Adobe Creative Suite

Ability to think conceptually and create cross-links with related content across the website and familiarity with print and digital communications integration