Walz Tetrick Advertising · 1 day ago
Media Buyer Paid Search
Mission, KS
Full-time
Hybrid
Mid Level
3+ years expWalz Tetrick Advertising is a full-service marketing, creative and media agency in Kansas City, seeking an experienced Media Buyer specializing in Paid Search. The role involves leading the planning, execution, and optimization of paid search campaigns, requiring strong analytical skills and a deep understanding of paid search strategies.
AdvertisingBusiness DevelopmentMarketing
Responsibilities
Conduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization
Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets
Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand
Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS
Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets
Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success
Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments
Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness
Qualification
Required
3+ years' experience managing paid search campaigns, preferably in an agency setting
Demonstrated expertise in paid search advertising platforms and technology
Proven experience in media buying and executing campaigns directly within paid search platforms, handling diverse objectives and budgets
Proficiency in Google Ads, and Search Ads 360, including campaign setup, optimization, and reporting
Strong analytical skills with the ability to interpret data and draw actionable insights
Excellent communication skills with the ability to interpret data and draw actionable insights
Detail oriented with a focus on delivering high-quality work in a fast-paced environment
Preferred
Google Ads certification and experience with Google Analytics are a plus
Benefits
401(k) with an employer match
Long-term disability
Dental insurance
Excellent health insurance
Generous paid time off policy that includes days to volunteer at a charity of your choice
Company
Walz Tetrick Advertising
WTA is a full-service advertising agency in the Kansas City, MO area.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Charlie Tetrick
President/CEO
Shannon Bassett
Managing Director, Brand Leadership
Recent News
2025-10-17
Seattle TechFlash
2025-05-30
Company data provided by crunchbase