Apply on Employer Site

dentsu · 1 day ago

Senior Associate, Planning

New York

Full-time

Onsite

Mid, Senior Level

$58K/yr - $70K/yr

1+ years exp

Dentsu International Americas is seeking a Senior Associate in Planning to support the senior team with administrative tasks to ensure campaigns run smoothly. The role involves managing day-to-day client interactions, creating media plans, and providing strategic recommendations to the media team and clients.

AdvertisingInformation ServicesMarketing

Responsibilities

Aids in the creation of client media communication plan objectives and strategies

Creates and maintains media plans, flowcharts, activation plan executions, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports

Work with outside media partners to plan, optimize, and report on managed service media plans

Provide input into existing and emerging communications opportunities relevant to assigned brand/category

Writes POVs as needed and evaluate new media types / outlets

Support Integrated Media Supervisor in the collection and evaluation of syndicated consumer and media consumption information

Compiles reports of competitive market/media information for each brand/category

May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients Client & Internal Relationships

Manage day-to-day client interaction, status, and project management

Handle expectations of clients and deliverables

Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs

Assist Supervisor in growing business opportunities within current clients

May be responsible for informing client/team of new opportunities or issues

Participates and leads, if appropriate, face to face client and vendor meetings

Builds positive relationships with internal and external teams and sets good example for assistant level

Qualification

Communications/media planningMediaToolsPrismaDigital Media ActivationAnalytical skillsClient relationship managementProject managementAdaptability

Required

1+ years of communications/media planning experience

Experience with Digital Media Activation

Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

Strong analytical skills, ability to relate results to client business objectives