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Anywhere Real Estate Inc. · 2 days ago

Director, Digital Strategy - US Based Remote

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Anywhere Real Estate Inc. is seeking a strategic leader for the role of Director of Digital Strategy. This position involves owning the revenue and lead generation strategy across digital properties, driving business impact through website optimization and conversion rate improvements while collaborating with various teams to enhance user experiences and fuel brand growth.

Commercial Real EstateInsuranceProperty ManagementReal EstateReal Estate Brokerage

Growth Opportunities

Responsibilities

Own the P&L for website-driven revenue, including lead generation, advertising/monetization opportunities, and conversion optimization; prioritize monetization strategies and advertising opportunities across all digital properties

Set quarterly and annual targets for leads, conversions, and revenue—and build the roadmap to hit them

Identify new monetization opportunities across our digital properties and build business cases for investment

Define how we win in an AI-disrupted landscape—understanding that traffic sources are shifting and adapting our strategy accordingly

Champion first-party data and owned audience development as a strategic priority, reducing dependence on third-party traffic

Partner with SEO, content, and technical teams to ensure our digital presence remains visible as search evolves toward AI-powered discovery

Stay ahead of industry trends and educate leadership on implications for our digital strategy, including AI-driven search innovations, generative content platforms, and UX best practices

Lead conversion rate optimization initiatives, defining testing priorities and success criteria including A/B testing, personalization, and funnel optimization

Ensure our websites deliver experiences that convert across devices, channels, and entry points—including AI-referred traffic

Evaluate and recommend investments in on-site tools (chatbots, personalization, lead capture) based on business impact

Define KPIs that reflect the new reality—moving beyond vanity traffic metrics to focus on lead quality, conversion rates, and revenue attribution

Report to executive leadership on digital performance with clear insights and recommendations

Manage agency and vendor relationships, holding partners accountable to business outcomes

Collaborate with Marketing, Product, Engineering, and Brand teams to align digital initiatives with broader business goals and lead collaboration on website enhancements and marketing initiatives that drive engagement and conversions

Translate business objectives into clear briefs for technical and creative teams

Build relationships across the organization to accelerate execution and remove roadblocks

Qualification

Digital marketingCRO programsA/B testingP&L managementLead generationData analysisMarketing automationInnovationContinuous improvementCross-functional collaborationCommunication skillsResults-oriented mindset

Required

8+ years of experience in digital marketing, website strategy, or performance marketing roles

Proven track record of driving measurable revenue or lead generation growth through digital channels

Strong business acumen with experience owning P&L or revenue targets

Understanding of how AI is reshaping search and discovery—and what it means for business strategy (you don't need to implement, but you need to understand)

Experience with CRO programs, A/B testing strategy, and conversion funnel optimization

Ability to interpret analytics and translate data into strategic recommendations

Familiarity with marketing automation platforms and lead management systems

Excellent communication and cross-functional collaboration skills

Results-oriented mindset with a passion for innovation and continuous improvement