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VaynerMedia · 1 month ago

Associate Director, Paid Media (Programmatic)

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$105K/yr - $125K/yr

5+ years exp

VaynerMedia is a contemporary global creative and media agency with expertise in driving relevance for clients and delivering impactful business results. The Associate Director of Programmatic will lead the creation and execution of programmatic media plans, taking ownership of client programmatic strategy and ensuring flawless daily execution across various channels.

ConsultingSocial Media

H1B Sponsor Likely

Responsibilities

Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals

Oversee planning and execution across platforms such as The Trade Desk, DV360, and others

Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams

Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance

Evaluate and evolve our programmatic technology stack and supplier partnerships

Provide strategic thought leadership and represent CMI at industry events and forums

Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media

Recruit, mentor, and grow top talent within the programmatic team

Continuously optimize internal processes for campaign management, reporting, and performance analysis

Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

Qualification

Programmatic campaigns managementDSP expertiseProgrammatic ecosystem knowledgeVideo advertisingAdvanced Excel skillsAnalytical skillsPassion for innovationProject managementProblem-solving skillsCommunicationTeam leadership

Required

5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience

Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners

Excellent project management, analytical, and problem-solving skills

Strong communicator-confident in presenting ideas, strategies, and results to clients and internal teams

Proven team leader with experience developing and managing direct reports

Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets

A passion for innovation and learning new technologies

Preferred

Strong background in video, CTV, and audio a plus

Bachelor's degree in Marketing, Business, Analytics, or related field preferred

Benefits

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Company

VaynerMedia

Glassdoor3.6

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.

Founded in 2009

New York, New York, USA

1001-5000 employees

http://vaynermedia.com

H1B Sponsorship

VaynerMedia has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (3)

2023 (5)

2022 (6)

2021 (1)

2020 (2)