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Friendship Retirement Community · 1 day ago

Content Creator

Roanoke, VA

Full-time

Onsite

New Grad, Entry Level

Friendship Retirement Community is a non-profit organization offering diverse senior living accommodations and care. They are seeking a Full-Time Content Creator responsible for developing marketing strategies, managing social media platforms, and creating engaging content to enhance the organization's brand and drive community engagement.

CommunitiesHealth CareHospital

Responsibilities

Works with the Executive Director of Advancement to create a comprehensive social media strategy, which promotes Friendship’s vision and values to increase visibility and deliver information to residents, the community and our staff

Manages and maintain social media accounts, including scheduling posts and responding to comments and messages

Develops and implement social media strategies to increase brand awareness and drive engagement

Creates content for social media – creates a content calendar for each location and develops prompts for activity directors as well as graphics and engaging content to support each page

Monitors social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing

Conducts research on industry trends, competitors, and target audience to inform social media strategies

Writes two blog articles per month on senior living and healthy aging to engage web and social media audience while boosting SEO

Develops communication tools to engage residents, leads and staff

Evaluates and analyzes website traffic to increase engagement and meet strategic goals

Takes pictures and creates videos to promote the campuses, services and care that Friendship offers

Curates content on the website as needed and updates monthly calendars and newsletters

Coordinates with Activities and Marketing Directors to plan community-focused events including Senior Fun Day, volunteer connections, parades, campus festivals and marketing events

Assists the Marketing and Development Team with special promotions, communications, and events including fundraisers, on-campus events, and sponsorships

Provide administrative support for other members of the Advancement team

Network and build bridges with local schools and organizations to promote our volunteer opportunities

Qualification

Content CreationSocial Media ManagementDigital MarketingCommunications StrategySEOFundraising ExperienceCommunity RelationsDesktop PublishingVerbal CommunicationWritten Communication