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Target · 1 day ago

Sr Manager Digital Marketing Strategy, Discretionary

1000 Nicollet Mall, Minneapolis,MN 55403-2542

Full-time

Hybrid

Senior Level, Lead/Staff

$92K/yr - $166K/yr

8+ years exp

Target is a leading retail company dedicated to helping families discover the joy of everyday life. The Senior Manager, Digital Marketing Strategy will develop and implement digital engagement strategies to optimize performance and enhance the online shopping experience, focusing on consumer needs and cross-functional collaboration.

CommunitiesE-CommerceRetailShopping

Responsibilities

Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize team to execute those strategies

Drive the development and execution of content strategies, partnering with peers across Marketing & Digital to ensure alignment of overall channel strategies

Monitor, understand, and utilize data and key metrics from varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies

Leverage your strong written and verbal communication skills to onboard partners & leaders to your strategies across a broad spectrum of partners including executive leadership in Digital, Merchandising and Marketing

Embrace a founder's mindset, continuously identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guest & team

Maintain a strong sense of accountability for delivering financial results through marketing levers, ensuring strategies align to goals

Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive

Establish strong cross-functional and cross-channel partnerships across Target. Act as a trusted expert & thought partner across the CFTs you lead & participate in

Qualification

Digital marketing strategyE-commerce experienceAnalytics & insightsContent strategyCross-functional partnershipsInnovation mindsetCommunication skillsTeam leadership