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West Virginia University · 1 day ago

Assistant Director of Marketing - Athletics

Morgantown, WV

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

West Virginia University is currently seeking an Assistant Director of Marketing for their Department of Athletics. The role involves assisting the Director of Athletics Marketing with daily operations, supervising event promotions, directing ticket marketing campaigns, and serving as a liaison for assigned sports programs.

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Responsibilities

Supervise event promotions for women’s basketball, volleyball, the Mountaineer Kids Club and other varsity sports and special events as assigned. Duties include preparation of game day schedule of activities, pregame and halftime entertainment including arena video boards, pregame and in-game promotions and developing positive game atmosphere

Direct ticket marketing campaigns for women’s basketball, volleyball, the Mountaineer Kids Club and other varsity sports and special events as assigned, including season ticket sales, single game ticket sales, group ticket sales and game promotions. Duties include developing and tracking email campaigns, digital advertising, traditional advertising, and working with outside promotional sponsors

Direct postseason ticket marketing campaigns for women’s basketball, volleyball and other varsity sports and special events as assigned, including developing the allocation plan, developing and tracking mailings, and sales schedule. Must possess interpersonal skills, ability to logically plan and ability to understand technical material

Coordinate and solicit memberships for an athletics department kids club. Duties include developing a marketing plan, innovative promotions, email campaigns, media schedules and holding functions at sporting events

Direct group, season and single game ticket sales and solicit contributions for assigned sports by personal contact via travel and telephone. Sales goals will be established and performance will be evaluated upon those goals

Serve as a primary marketing and promotional representative for assigned varsity sports programs. Serve as a liaison to staff, ticket office, athletics communications, coaches, and student-athletes

Manage, with other staff members, fulfilling obligations to sponsors and advertisers, including media placement, merchandising and other sponsor services

Coordinate promotional activities for assigned sports aimed at increasing student attendance with student booster group (Maniacs) for assigned sports

Coordinate the fulfillment of obligations to sponsors and advertisers including media placement, merchandising and other sponsor services

Assist with the coordination and scheduling of student interns with supervision of Athletics Marketing GA

Assist with home game promotional operation for all sports, including football. Duties include development of game scripts, management of Kids Zone areas, recruiting workers, scheduling and maintaining payroll information

Assist in the direction of creating, developing and executing the department’s e-mail campaigns. Facilitate internal communications between the athletics marketing office, ticket office and Mountaineer Athletic Club

Serve as a public relations representative with the staff, athletic teams, other schools, media, fans, alumni and general public. Assist with community relations programs involving the athletics department, both involving student-athletes in civic and campus projects and in introducing special groups to WVU athletics in general and by sport

Assist the Educational Outreach Counselor and Athletic Compliance Office with the documentation and fulfillment of appearances by coaches and student-athletes. Must meet pre-established guidelines and comply with NCAA rules and regulations

Perform interviews with the news media as needed by the athletics communications staff

Participate in development activities on behalf of the Mountaineer Athletic Club, if requested

Perform other job-related duties as assigned by the Assistant Athletics Director of Marketing and/or Senior Associate Athletics Director of Marketing.Report directly to the Assistant Athletics Director of Marketing; work closely with athletic administrative staff and with all others involved with carrying out the philosophy and objectives of the intercollegiate athletic program

Maintain knowledge of and comply with all rules, regulations, policies and guidelines of West Virginia University, the Big 12 Conference and the NCAA; must adhere to NCAA Bylaw 11.1 Conduct of Athletic Personnel. Failure to adhere to these policies will result in appropriate disciplinary action including possible suspension and termination

Represent the University on the highest professional level with dignity, integrity, and strength of character and will exhibit ethical behavior; must respect the rights and dignity of individuals with sensitivity to problems that may arise from racial, ethnical and sexual orientation differences

Demonstrate a cooperative attitude towards all sports within the intercollegiate athletic program

Possess the ability to adapt to any situation, make decisions and work independently; position must have the ability to build and maintain relationships with student-athletes, coaches, staff members and constituencies; required to use creative abilities to develop new techniques and approaches in dealing with many issues controlled by this position; responsibilities of the position are ever-changing and require constant education; requires the ability to adapt to any situation and make decisions

Manage sensitive and confidential information related to student-athletes, coaches and staff utilizing discretion and correct decisions. Failure to use proper discretion at required level could result in major and significant embarrassment to the University and/or have a significant impact on image, revenues and eligibility of student-athletes

Manage professional and personal time to handle time sensitive-issues, tight deadlines, extended hours beyond the normal workday, weekend work and on-call availability

Faithfully and diligently execute related duties of the department, as requested or assigned by the Assistant Athletics Director of Marketing

Qualification

Sports MarketingTicket SalesPublic SpeakingNCAA KnowledgeMarketing CampaignsComputer ProficiencyInterpersonal SkillsOrganizational SkillsCreative SkillsCommunication Skills

Required

Bachelor's Degree, preferably in sports administration, business administration, marketing or similar field

A minimum of three (3) years of experience in collegiate athletics marketing, preferably at the Division I level

Experience as a Graduate Assistant is acceptable

Any equivalent combination of related education and/or experience will be considered

All qualifications must be met by the time of employment

Maintain high standard of ethics and integrity related to intercollegiate athletics

Demonstrated knowledge of NCAA Division I intercollegiate athletics

Demonstrated knowledge of NCAA and conference guidelines, policies, rules and regulations with the ability to interpret, apply, enforce and explain such policies and rules

Maintain knowledge of state and University policies and procedures

Exhibit strong creative, organizational and interpersonal skills

Demonstrated knowledge of correct English, grammar, spelling, punctuation and sentence structure

Demonstrated ability in public speaking skills

Demonstrated ability to function professionally under high stress and confrontational circumstances

Demonstrated ability to manage multiple tasks for extended period of time

Demonstrated ability to independently plan and organize work

Proactive attitude towards work and assignments

Demonstrated ability to maintain and develop personal contacts with outside groups, i.e. student-athletes, sponsors, fans, donors, University community

Demonstrated interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community

Demonstrated knowledge of record keeping and adherence to schedule

Ability to stay abreast of information impacting the affected area

Demonstrated ability to organize and motivate groups and individuals

Ability to maintain proper unit attendance and punctuality standards, work extended hours including nights and weekends (often with extensive walking and standing)

Demonstrated ability to manage personnel

Ability to make administrative / procedural decisions and judgments

Demonstrated knowledge of the principles of sports marketing, corporate sponsorships, ticket sales, media, internet and new media

Demonstrated skills in marketing concepts and their relationship to sales coordination and promotional development

Demonstrated knowledge of advertising and sponsorship sales and the ability to successfully sell to businesses

Demonstrated knowledge of ticket sales and the ability to successfully sell to groups, individuals and businesses

Demonstrated knowledge of working relationships with advertising agencies and media production, including print and broadcast

Demonstrated ability to operate a computer utilizing Paciolan Computer System ticketing and support group programs, various word processing and accounting software and other standard office equipment

Ability to stay abreast of marketing, promotional and sales trends impacting the affected area

Benefits

37.5-hour work week

13 paid holidays (staff holiday calendar)

24 annual leave (vacation) days per year or more based on years of service (employee leave)

18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

WVU offers a range of health insurance and other benefits

401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.

Wellness programs