Bubble · 4 weeks ago
Senior Director of Brand Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$140K/yr - $180K/yrBubble Skincare is seeking a dynamic, execution-driven Senior Director of Brand Marketing to lead their brand marketing strategy and campaign execution. This role will be responsible for building and activating high-impact brand campaigns that drive awareness, acquisition, and long-term loyalty with the core audience.
BeautyHealth CareWellness
Responsibilities
Develop and execute comprehensive brand marketing strategies and end-to-end brand campaigns that increase brand awareness, drive customer acquisition, and strengthen brand loyalty
Own the planning, execution, and performance measurement of major brand campaigns, including seasonal, evergreen, and tentpole initiatives
Partner closely with the VP of Marketing (CMO) to ensure brand campaigns are aligned with overall marketing strategy, growth objectives, and go-to-market plans
Lead cross-functional collaboration to bring integrated brand campaigns to life across digital, social, influencer, PR, paid media, and experiential channels, while aligning with Community and Retail initiatives
Oversee brand marketing support for new product launches, ensuring clear, compelling storytelling that strengthens both new and existing product narratives
Collaborate with Product Development, Creative, Merchandising, and Growth teams to ensure consistent messaging, visual identity, and brand expression across all campaign touchpoints
Serve as the brand campaign lead in partnership with Community and Retail teams, ensuring cohesion and alignment without direct ownership of community management, retail spend, or retail team execution
Analyze consumer insights, market trends, and competitive landscape to inform brand campaign strategy, positioning, and differentiation
Drive innovation, testing, and experimentation within brand campaigns to stay ahead of cultural, platform, and industry trends
Establish KPIs and measurement frameworks to evaluate brand campaign effectiveness, media performance, and ROI; synthesize insights and present recommendations to senior leadership
Lead brand campaign media strategy in partnership with Growth and Media teams, including channel mix recommendations, budget allocation for brand initiatives, and optimization against performance goals
Ensure all brand campaigns feel unified, intentional, and unmistakably Bubble across channels and moments
Build, manage, mentor, and develop a high-performing brand marketing team, fostering a culture of accountability, collaboration, and execution excellence
Qualification
Required
Proven experience in brand marketing strategy and campaign execution
Strong leadership skills with experience managing and developing a high-performing team
Ability to translate creative ideas into measurable, multi-channel brand activations
Experience in cross-functional collaboration across marketing, creative, product, and external partners
Strong analytical skills to analyze consumer insights, market trends, and competitive landscape
Experience in establishing KPIs and measurement frameworks for evaluating brand campaign effectiveness
Ability to drive innovation, testing, and experimentation within brand campaigns
Experience in leading brand campaign media strategy and budget allocation
Strong storytelling skills for product launches and brand narratives
Ability to foster a culture of accountability, collaboration, and execution excellence
Preferred
Experience in the skincare or beauty industry
Familiarity with digital, social, influencer, PR, paid media, and experiential channels
Experience with community management and retail media spend
Company
Bubble
Bubble is a science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-10-01Series Unknown
2020-08-01Pre Seed
Leadership Team
Shai Eisenman
Founder & CEO
Recent News
Global Cosmetics News
2025-11-14
2025-09-19
2023-09-25
Company data provided by crunchbase