Impellam Group · 2 weeks ago
Product Marketing Manager (North America Lead)
Denver, CO
Full-time
Hybrid
Senior Level
$150K/yr - $180K/yr
6+ years expImpellam Group is reimagining how professionals experience flexible work with AI. As the Product Marketing Manager for Talent Experience in North America, you will define the connection and value delivery of a new digital platform to the talent community while adapting global strategies to meet regional needs.
Recruiting
Hiring Manager
Devon O'Rourke
Responsibilities
Refine and localize positioning: Adapt global product narratives, messaging frameworks, and value propositions to reflect the motivations, goals, and pain points of U.S.-based professionals
Champion the voice of talent: Gather insights through qualitative and quantitative research, user interviews, and platform analytics to understand what drives satisfaction, trust, and belonging
Shape product-market fit: Partner with Product and Experience teams to translate regional feedback into feature prioritization, content strategy, and onboarding design
Develop product storytelling assets: Create clear, consistent messaging for platform features, updates, and benefits that strengthen our value promise to talent
Enable cross-functional alignment: Ensure regional teams, from Brand and Comms to Product and Experience, have the tools, messaging, and insights they need to communicate with talent effectively
Support launches and adoption: Collaborate with the Global PMM and Product team to roll out new experiences in-platform, ensuring regional relevance and resonance
Establish insight feedback loops: Build structured processes for collecting and sharing market intelligence, competitor trends, and talent sentiment with global and regional stakeholders
Drive customer engagement and community building: Foster vibrant digital communities, events, and advocacy programs that strengthen connections with customers and talent, leveraging feedback to fuel continuous improvement and loyalty
Measure resonance and perception: Track brand and product perception metrics (NPS, satisfaction, trust, brand favorability) to inform future campaigns and platform design
Qualification
Required
High School Diploma, GED/ GSCEs / A Levels or equivalent credentials
6–8 years of product marketing experience in B2C, marketplace, or HR tech environments
Proven track record translating global positioning into localized strategies and messaging
Strong background in user research, audience segmentation, and insight-driven storytelling
Experience influencing product roadmaps through market and customer insight
Champion of AI-enabled transformation and emerging technologies
Excellent communication and collaboration skills across global and regional teams
Strategic thinker with strong writing and narrative development skills
Familiarity with tools such as HubSpot for campaign coordination and feedback management
Preferred
Bachelor's degree preferred, but can be substituted for applicable experience
Experience marketing to contingent or STEM talent communities
Understanding of marketplace dynamics and platform ecosystems
Exposure to brand perception tracking, sentiment analysis, or behavioral research
Company
Impellam Group
Impellam Group is the 2nd largest staffing business in the UK and 12th worldwide.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-12-14Acquired
2008-05-07IPO
Leadership Team
Claire Marsh
CEO, Impellam Group North America
Holly Courter, CPA
Chief Financial Officer
Recent News
Business Wire
2023-12-19
Company data provided by crunchbase