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LoanPro · 1 day ago

ABM Campaign Manager

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

LoanPro is a fintech company transforming the lending landscape with a focus on personalized finance. As an ABM Campaign Manager, you will strategize, execute, and optimize multi-channel marketing campaigns targeting high-value accounts, collaborating closely with sales teams to enhance engagement and drive pipeline growth.

FinanceFinancial ServicesFinTechInformation ServicesInformation TechnologySaaSSoftware

Hiring Manager

Avery Smith

Responsibilities

Plan and assist in executing integrated ABM campaigns across multiple channels (email, LinkedIn/social, direct mail, digital advertising, and webinars) to drive engagement within target accounts

Collaborate weekly with Account Executives (AEs) and Account Development Reps (ADRs) to define target account lists, align on campaign themes, and coordinate follow-up plays

Create highly tailored messaging and content strategies for specific verticals or individual strategic accounts to increase relevance and conversion

Leverage data and CRM insights to identify in-market accounts and prioritize marketing spend

Analyze campaign performance against KPIs (account engagement, pipeline generation, meeting conversion) and report results to the Director of Integrated Marketing

Partner with Product Marketing and Content teams to repurpose and customize assets (case studies, white papers) for specific account segments

Manage the budget for specific ABM initiatives, ensuring efficient allocation of resources across account specific spending strategies

Maintain and optimize the ABM tech stack to ensure data hygiene and effective workflow automation

Stay current on ABM trends, lending industry news, and competitor activities to refine strategies

An essential function of this role requires onsite work to collaborate with other team members. Remote work can be conducted at managers discretion and in accordance with company hybrid policy

Qualification

Account-Based MarketingCRM ProficiencyMarketing AutomationAnalytical SkillsProject ManagementIndustry KnowledgeG Suite ProficiencyMicrosoft Office ProficiencyDesign FamiliarityCommunicationTeam Player

Required

Bachelor's degree in Marketing, Business, Communications, or related field preferred

2-4 years of experience in B2B marketing, with a specific focus on Account-Based Marketing (ABM), Demand Generation, or Field Marketing

Technical Proficiency: Strong hands-on experience with CRM (Hubspot, Salesforce) and Marketing Automation platforms (HubSpot, Marketo). Familiarity with ABM platforms (6sense, Demandbase, Terminus) and Direct Mail platforms (Sendoso, Reachdesk) is highly preferred

Analytical Skills: Ability to analyze data, identify trends, and report on campaign ROI

Communication: Exceptional copywriting skills for email and ad copy; ability to communicate effectively with internal senior leadership and sales teams

Project Management: Detail-oriented with the ability to manage multiple complex campaigns simultaneously under deadline pressure

Design Familiarity: Basic understanding of Adobe Creative Suite (InDesign, Photoshop) to make minor edits to assets is a plus, but not a primary requirement

Team Player: Thrives in a collaborative environment with a 'Sales First' mentality

Industry Knowledge: Willingness to learn the intricacies of the lending industry to become a subject matter expert

Proficiency in G Suite and Microsoft Office applications