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insightsoftware · 1 day ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

insightsoftware is a global provider of reporting, analytics, and performance management solutions that empower leaders from over 32,000 organizations. The Digital Marketing Manager will manage all digital strategies and execution at the Business Unit level, develop comprehensive marketing plans, oversee digital campaigns, and collaborate with cross-functional teams to align strategies with business objectives.

AccountingAnalyticsBusiness IntelligenceConsultingFinancial ServicesSoftware

Responsibilities

Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more

Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting

Analyze digital performance metrics, providing regular reports and insights to stakeholders

Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives

Oversee website optimization efforts to enhance user experience and increase conversion rates

Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals

Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge

Research and evaluate channel expansion opportunities

Oversee the overarching A/B testing strategy for the Business Unit

Qualification

Digital marketing strategyPaid media campaignsGoogle AnalyticsSalesforceSEOData-driven decision-makingCampaign analysisProject managementCommunicationCreative thinkingLeadership

Required

5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses

Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic

Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms

Proficient in campaign analysis, reporting, and data-driven decision-making

Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals

Preferred

Experience working with start-ups or high-growth/PE-backed companies

Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc

Agency experience

Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio

Experience with ABM and data platforms like Clearbit and 6sense