DPAA · 2 days ago
Senior Account Manager, Member Services, Digital Out Of Home
DPAA is a leading organization in the Digital Out Of Home industry, and they are seeking a Senior Account Manager for their Member Services team. This role is focused on building and maintaining relationships with members, understanding their needs, and ensuring they receive maximum value from their membership.
Responsibilities
Serve as the primary relationship manager for a portfolio of DPAA member organizations
Conduct regular check-ins (virtual and in-person) to understand member priorities, challenges, and opportunities for DPAA support
Build strong, consultative relationships with member contacts at all levels
Act as the voice of the member internally, ensuring needs and feedback are communicated to relevant DPAA teams
Understand the business goals, industry position, and pain points of each member organization
Recommend DPAA initiatives, resources, events, committees, and thought leadership opportunities tailored to each member’s objectives
Connect members with appropriate partners, tools, or DPAA staff to maximize value and engagement
Identify at-risk relationships early and develop plans to strengthen satisfaction and retention
Identify growth opportunities within members and foster referrals to support new business department
Ensure members are aware of and actively participating in DPAA programming, including events, webinars, research, and working groups
Support onboarding and orientation for new members, helping them understand how to leverage their membership effectively
Collaborate with the marketing and events teams to facilitate member involvement in campaigns, content, and conferences
Log all member interactions, meeting notes, engagement activities, and strategic insights in HubSpot consistently and accurately
Maintain up-to-date member profile data, engagement history, and status information
Use HubSpot dashboards and reports to track engagement, identify trends, and support leadership decisions
Ensure a high level of CRM hygiene and contribute feedback to improve workflows or processes
Partner with marketing, events, partnerships, and product teams to ensure cohesive member communication and engagement
Support the development of new member benefits, programs, or initiatives based on member feedback and needs
Provide insight to internal teams on member industry trends, common challenges, and opportunities for innovation
Track membership lifecycle milestones and collaborate with the leadership team on renewal strategy
Provide updates on engagement levels and highlight any risks well ahead of renewal cycles
Support the membership growth strategy by identifying referral or upsell opportunities where appropriate
Qualification
Required
Bachelor's degree or equivalent experience
5–7 years in account management, customer success, client services, or membership management
Excellent communication, interpersonal, and relationship-building skills
Experience managing a portfolio of accounts and conducting structured check-ins
Strong organizational skills and attention to detail, especially with CRM documentation
Proficiency with HubSpot or similar CRM platforms
Preferred
Familiarity with advertising, media, technology, or digital marketing ecosystems (aligned with DPAA's industry)
Ability to translate member needs into actionable internal initiatives
Company
DPAA
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDAVOS leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.