JD Finish Line · 1 day ago
Performance Marketing Strategist (Paid Search)
Boulder, CO
Full-time
Onsite
Entry, Mid Level
$63K/yr - $72K/yr
2+ years expJD Sports / Finish Line is seeking a highly motivated and accountable Paid Media Strategist to join our Growth Marketing team. This role will directly own Paid Social and Paid Search campaigns, managing multi-million-dollar budgets across various platforms.
ApparelRetail
Responsibilities
Help manage the daily execution of Paid Social (Meta, TikTok, YouTube) and Paid Search (Google, SA360) campaigns
Continuously optimize campaigns to hit performance targets (ROAS, CAC, revenue) while maintaining budget pacing
Conduct regular performance analysis, identifying trends, diagnosing issues, and implementing solutions
Test, learn, and scale campaigns across audience segments, creatives, placements, and bidding strategies
Partner with brand, creative, analytics, and agency teams to align strategy, creative messaging, and execution
Work closely with internal and external partners to troubleshoot tracking, tagging, and measurement issues
Translate performance data into actionable insights and communicate clear recommendations to leadership
Provide accurate weekly and monthly performance updates, with transparency on wins, misses, and next steps
Own budgets with rigor, ensuring spend aligns with forecast, channel strategy, and business objectives
Maintain a high standard of responsiveness, consistency, and ownership in communication with leadership
Identify growth opportunities and risks across Paid Search and Paid Social to inform media strategy
Support campaign planning for seasonal and product launches, aligning execution with business priorities
Bring forward new testing ideas, platform innovations, and channel strategies to drive efficiency and scale
Qualification
Required
2–3 years of hands-on experience managing Paid Social (Meta, TikTok, Pinterest, YouTube) and/or Paid Search (Google Ads, SA360, Microsoft Ads)
Proven success managing budgets of $300,000/month or more while achieving performance KPIs (ROAS, CAC, revenue)
Working knowledge of analytics platforms, including: Looker, GA4, Google Ads Manager, and campaign reporting tools
Experience working with brands managing thousands of SKUs (eCommerce or retail preferred, but not required)
Strong organizational skills with the ability to manage multiple campaigns across channels and brands simultaneously
Demonstrated qualities of coachability, collaboration, accountability, responsiveness, and ownership — critical for thriving within our team culture
Collaborative, detail-oriented, and comfortable operating in a fast-paced retail environment
Excellent communication skills with the ability to influence stakeholders and proactively address issues
Self-starter with a problem-solving mindset, capable of operating independently without heavy oversight
Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, PowerPoint and Google
Benefits
Medical
Dental
Vision
401k
Sick leave
Parental leave
Company paid time off plan
Company
JD Finish Line
We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-03-26Acquired
1992-06-21IPO
Leadership Team
Michael Grimes
Senior Vice President, Chief Marketing Officer JD NORTH AMERICA
Adela Zyniak
Talent Acquisition Partner
Recent News
BizTimes Milwaukee
2025-08-29
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