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Great Wolf Lodge · 1 day ago

Sales Manager

Bloomington, MN

Full-time

Onsite

Mid Level

$60K/yr - $60K/yr

4+ years exp

Great Wolf Lodge is seeking a Sales Manager who will strategically target high margin sales opportunities and convert those opportunities to sales wins. The role involves developing outbound prospecting strategies, managing client relationships, and achieving sales goals to contribute to the overall success of the Lodge.

Resorts

Responsibilities

Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups

Increase market share through effective networking, research and business development activities in order to target, solicit and win new business

Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service

Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities

Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings

Build and maintain key client relationships, generating repeat business and lifetime value

Prepare compelling group proposals, sales materials and contracts that result in sales wins

Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge

Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual

Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression

Create and update quarterly sales action plans outlining business development objectives and market segment strategy

Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events

Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc

Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies

Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program

Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure

Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems

Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Qualification

Hospitality event salesCRM system managementMicrosoft Office SuiteCustomer service experienceProfessional communicationMulti-tasking abilityProblem solving skillsOrganizational skillsAttention to detail