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Delinian · 1 day ago

Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

6+ years exp

BCA Research is the leading independent provider of global investment research, seeking a strategic and results-driven Marketing Manager to enhance their marketing capabilities. This role involves planning, coordinating, and executing marketing initiatives to strengthen BCA’s positioning and amplify their voice across various channels.

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Responsibilities

Create and edit marketing copy (social media, email, landing pages, thought leadership summaries) with a focus on clarity and consistency

Manage the marketing content calendar, ensuring alignment across product marketing, research, and partner initiatives

Oversee creation and distribution of marketing materials such as blogs, white papers, case studies, and video scripts

Collaborate with the Demand Generation team to deploy campaigns through digital channels

Ensure all marketing materials reflect BCA’s brand voice, positioning, and visual standards

Collaborate with the Product, Research and Digital teams to ensure BCA’s website content accurately represents our products and thought leadership

Manage content updates to product pages, campaign landing pages, and research content sections

Collaborate with agencies and the Demand Generation team on SEO recommendations, ensuring content visibility and discoverability

Ensure all web content is consistent with BCA’s messaging and brand standards

Support the VP, Product Marketing in planning and executing co-branded marketing initiatives with strategic partners such as Bloomberg, Macrobond, AlphaSense, and WIND

Manage campaign timelines, content deliverables, and internal approvals for joint events and communications

Collaborate with the Partnerships and Research teams to surface compelling stories and market insights for partner programs

Serve as project manager for cross-departmental marketing initiatives, tracking milestones, managing workflows, and ensuring timely delivery

Coordinate marketing contributions to product launches, client communications, and campaigns

Collaborate closely with internal partners to ensure channel alignment and consistent audience experience

Qualification

B2B marketingFinancial servicesContent managementHubSpotSalesforceGA4SEO optimizationWriting skillsProject managementInterpersonal skillsCommunication skills