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Bronson Healthcare · 1 day ago

Director of Digital Strategy

Bronson Healthcare Group

Full-time

Onsite

Director/Executive

7+ years exp

Bronson Healthcare is seeking a Director of Digital Strategy to set the strategic vision for an exceptional online consumer experience. This role involves developing a marketing technology stack and leading a team of digital marketing experts to enhance patient acquisition and engagement through digital channels.

Health CareHospitalMedicalNon ProfitPrimary and Urgent Care

Responsibilities

Demonstrates comprehensive understanding of digital marketing platforms, CRM, content strategies, advertising tactics, analytics, and tools to optimize results and meet objectives

Stays current with emerging digital strategies and technologies including AI and marketing automation

Identifies and communicates opportunities to maximize digital marketing budgets while leveraging internal and agency resources

Collaborates with key members of the Bronson Marketing and Communications team to improve synergies and enhance communication

Establishes and cascades annual goals for the digital marketing team and growth leaders

Supports patient acquisition and engagement and understands the sales cycle moving patients along the journey from leads through nurturing to conversion

Leads team meetings with emphasis on data driven results, short and long term goals, clear direction setting, obstacle identification, and collaborative problem solving

Provides leadership to local service line leaders in support of their strategic goals, developing short and long term plans with trackable tactics and measurable results

Ensures tools and strategies are in place to manage and improve Bronson online reputation, leverage paid and organic search engine optimization, and enhance audience segmentation and targeting

Develops and maintains a future ready Bronson.org web development strategy

Works with vendors to support the digital marketing team and Bronson digital marketing strategy

Coordinates vendor contract agreements and terms to best support Bronson growth strategy with fiscal responsibility

Owns digital performance metrics including acquisition cost, conversion rates, engagement, patient lifetime value, and attribution modeling

Establishes dashboards and reporting to demonstrate return on investment and inform leadership investment decisions

Uses analytics to continuously optimize patient journeys and digital touchpoints across channels and service lines

Defines and governs the responsible use of AI in digital marketing, personalization, analytics, and automation

Partners with IT, compliance, privacy, and legal teams to ensure AI and data use meet HIPAA, CMS, and all applicable regulatory standards

Leads consumer research, journey mapping, and behavioral insight generation to inform digital strategy

Translates consumer insights into actionable experience improvements across service lines and digital channels

Partners with analytics and experience teams to continuously identify friction points and growth opportunities along the patient journey

Qualification

Digital marketing strategyCRM tools proficiencyMarketing automationDigital advertisingAI literacyConsumer insightsVendor managementMicrosoft OfficeSocial media managementTeam leadershipCollaborationCommunication skillsProblem solvingProject management