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Anywhere Real Estate Inc. · 3 days ago

Sr Manager Demand Generation - US Based Remote

United States

Full-time

Remote

Senior Level

6+ years exp

Anywhere Real Estate Inc. is seeking a Sr. Manager, Demand Generation to lead their performance-driven marketing initiatives aimed at pipeline and revenue growth. This role involves strategic oversight of marketing programs, campaign execution, and optimization to generate qualified leads and enhance revenue, while ensuring alignment with business objectives.

Commercial Real EstateInsuranceProperty ManagementReal EstateReal Estate Brokerage

Growth Opportunities

Responsibilities

Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process

Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion

Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel

Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle

Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue

Define segmentation, ICPs, and value propositions with input from Sales and Product

Run multi-channel programs through owned channels

Implement performance dashboards, multi-touch attribution, and cohort analysis

Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns

Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops

Improve speed-to-lead and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products)

Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio

Build a culture of experimentation (A/B tests, holdouts, and incrementality)

Qualification

Demand generation strategyLifecycle marketingFunnel analyticsPerformance marketingROI measurementAnalytical mindsetStrategic initiativesTeam leadership