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The Goodyear Tire & Rubber Company · 1 day ago

Senior Manager Creative Copy

Akron, OH

Full-time

Onsite

Senior Level, Lead/Staff

$90K/yr - $140K/yr

8+ years exp

The Goodyear Tire & Rubber Company is one of the world's largest tire companies, and they are seeking a Senior Manager of Creative Copy to lead the development of messaging systems and brand narratives. This role involves managing a Senior Copywriter and collaborating with the Creative Director to ensure consistent storytelling that enhances brand presence.

Automotive

No H1B

Responsibilities

Create and maintain brand voice guidelines and messaging frameworks

Write and approve copy for ads, videos, websites, social media, retail, and partner channels

Supervise and mentor the Senior Copywriter

Work with the Design team to develop big ideas and creative platforms

Craft scripts, product stories, retail messaging, and executive communications

Partner with regional teams to adapt messaging and manage legal approvals

Set up workflows, manage version control, and track performance to improve results

Qualification

Creative copywritingBrand voice guidelinesIntegrated campaignsMulti-market localizationLegal/claims reviewPerformance trackingTeam collaborationMentoring

Required

Bachelor's degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency)

8 or more years of experience in brand/agency creative, leading copy across integrated campaigns and content systems

Preferred

Master's degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency)

Delivered impactful work across film, digital, social, and retail; excels in writing/editing from platform lines to long-form narratives, simplifying complex ideas, and aligning brand/product truths with audience insights and channel context

Skilled in multi-market localization, legal/claims review, and regulated environments; partners effectively with Design, Ops, and Content teams, upholding standards without slowing delivery, and operates flexibly across time zones