Madison-Davis, LLC ยท 2 days ago
Marketing Manager
Madison-Davis, LLC is a specialized staffing and consulting firm with a strong focus on Compliance, AML, and Fraud. They are seeking an Internal Marketing Manager to support business development initiatives aimed at enhancing brand recognition and market visibility within these domains.
Responsibilities
Create client-facing marketing materials to support sales conversations, including pitch decks, one-pagers, market overviews, and practice-area collateral
Partner with business development and leadership to translate firm expertise, wins, and insights into compelling sales-ready content
Ensure all materials position Madison-Davis as a leading specialist in Compliance, AML, and Fraud staffing
Develop and manage targeted email marketing campaigns focused on Compliance, AML, and Fraud hiring managers and decision-makers
Own the creation and distribution of a recurring Compliance, AML, and Fraud-focused newsletter, with subject matter and insights provided by leadership and the business
Segment email audiences and track performance metrics including open rates, click-through rates, engagement, and inbound responses
Use campaign data to continuously refine messaging, cadence, and audience targeting
Execute LinkedIn content and campaigns to increase brand recognition and engagement within the Compliance, AML, and Fraud market
Create and manage landing pages and website content designed to attract prospective clients and drive inbound interest
Support promotion of the Madison-Davis podcast to increase awareness and viewership among Compliance, AML, and Fraud professionals
Track and report on marketing effectiveness using indicators such as inbound business inquiries, website and landing page traffic, email performance, and content engagement
Gather qualitative feedback from the sales team on the usefulness and impact of marketing materials
Continuously optimize content and campaigns based on performance data and internal feedback
Qualification
Required
5+ years of experience in B2B marketing, professional services, staffing, or a related industry
Strong content creation and copywriting skills for a professional, client-facing audience
Experience supporting sales or business development through marketing initiatives
Familiarity with email marketing platforms, LinkedIn campaigns, website content management, and basic analytics
Comfortable working independently in a build-from-scratch marketing environment
Ability to collaborate closely with leadership and sales-oriented teams