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NEOGOV · 1 day ago

Visual/Digital Media Director - Communications

Richland County, SC

Full-time

Onsite

Lead/Staff, Director/Executive

$52K/yr - $89K/yr

5+ years exp

NEOGOV is the administrator and co-trustee of retirement and insurance programs for public employees in South Carolina. The Visual/Digital Media Director will support the Communications Department by planning and deploying strategies for effective information and educational content across various platforms.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Executes the visual and digital components of the agency's comprehensive communications strategy, with primary responsibility for the agency's graphic design and social media strategies through content development. Manages day-to-day activities, including identifying relevant content topics and creating, publishing, and managing all social media content, such as graphics, images, videos, written material and audio. Ensures all collateral adheres to AP style and agency brand guidelines while supporting the agency's strategic goals. Develops and maintains reporting and analytics measures to validate the effectiveness and impact of visual and digital communications efforts. Collaborates with internal staff to respond appropriately to inquiries

Cross-trains with Communications staff to develop a strong understanding of departmental strategies, processes and expectations. Works collaboratively with the Communications team and other agency staff to prioritize, plan, develop and revise informational and educational deliverables for employers and members, including writing engaging video scripts that can be used across multiple platforms. Initiates and coordinates internal and vendor review (if appropriate) of collateral to ensure deliverables are accurate, engaging, relevant and consistent. Ensures all materials adhere to AP style and agency brand guidelines and support the agency's strategic goals

Manages the Communications shared email inbox. Archives social media content and appropriate publications. Uses online survey tools to conduct surveys as requested. Maintains agency's media contact list. Assists with video production, as needed

Qualification

Visual CommunicationsSocial Media ManagementAdobe Creative CloudAP Style KnowledgeTechnical WritingContent DevelopmentCommunication SkillsAttention to Detail

Required

A bachelor's degree in Visual Communications, Journalism, Public Relations, Marketing or related field

Experience in managing business social media accounts on multiple platforms and an in-depth knowledge and understanding of social media platforms

You must upload at least three examples of your work that demonstrate your writing skills and were written by you personally

You must upload at least three examples of your graphic design and social media work that demonstrate your abilities and were designed by you personally

Exceptional grammar, technical writing and editing skills with an attention to detail and a high degree of accuracy

Ability to communicate complex information to a wide audience

Proficiency in social media platforms and how to use those platforms to disseminate information

Proficiency in Adobe Creative Cloud

Knowledge of AP Style

Ability to effectively communicate orally and through the written word

Ability to establish good rapport and provide accurate and timely responses to the public via social media and web platforms

Ability to retain complex information, and set and meet strict timelines

Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs