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NBCUniversal · 1 day ago

Senior Manager, Streaming Ad Innovation Strategy

New York, NY

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

6+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Senior Manager, Streaming Ad Innovation Strategy will drive growth opportunities for Peacock and the wider sales organization by acting as a strategic consultant, supporting ad sales and corporate stakeholders across various initiatives such as strategic planning, market analyses, and business case development.

BroadcastingMedia and EntertainmentNews

H1B Sponsor Likely

Responsibilities

Lead ad innovation performance analytics & optimization strategies

Establish ad innovation OKRs and track progress throughout the year

Identify path to optimize ad innovation suite via internal performance metrics, sales feedback, and marketplace/competitive analyses

Curate performance insights into executive quarterly business reviews, distilling insights into actionable business decisions for Peacock leadership

Conduct ad sales ‘gap analysis’ to identify revenue growth areas by client/category/agency

Conduct marketplace & competitive analyses to identify growth opportunities

Lead all ad innovation & ad experience competitive insights

Identify points of differentiation / gaps vs. streaming competitors and share insights & recommendations with ad sales strategy leadership

Maintain competitive tracking document to support business case valuations and ad hoc leadership questions

Drive ad innovation roadmap prioritization and stakeholder management

Conduct quantitative analyses to determine which products will be most scalable, turnkey, and competitive in market

Partner with Peacock/Ad Sales product on level of effort and final roadmap prioritization

Monitor progress against roadmap and manage development of innovations to ensure aligned with strategic vision (in partnership with product)

Gather sales feedback to inform enhancement requests to ad innovations

Ad Innovation Revenue Valuations

Perform Revenue Valuations for new ad innovation offerings

Define assumptions and potential scenario tables to develop ranges for estimates

Work cross functionally across Research, Data Science, and Product to create valuations

Collaborate with key cross-functional stakeholders to ideate and enhance innovation suite

Partner with ad sales research on testing of new ad innovations and experiences

Communicate new product features and key points of market differentiation to internal stakeholders (sales, marketing, planning)

Identify annual budget goals in partnership with finance and planning

Sports and Olympics Ad Innovation Creation

Recommend areas for growth for new ad innovations

Assist in development of Ad Innovation Sports and Olympics QBR

Qualification

Quantitative analysisExcel modelingAd innovation strategyPowerPoint proficiencyMarket analysisCommunication skillsOrganizational skillsInterpersonal skillsTime managementTeam collaboration

Required

6+ years previous relevant work experience; this could include media experience at a tech/network/streaming company, product management, professional services (e.g., consulting, finance)

Proven quantitative analytical abilities, including Excel modeling skills

Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides

Excellent written, verbal, and interpersonal communication skills; the ability to present results of complex analyses clearly

Excellent organizational, time and people management skills and the ability to work in groups and independently

Must possess a passion for media and strong intellectual curiosity

BA/BS required

Preferred

Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment

Passion for diving into complex concepts, defining value propositions, and collaborating with other business lines on long-term growth strategies

Ability to develop strong relationships with across all levels of the organization

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees

https://www.nbcuniversal.com/

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2020 (1)