Curriculum Associates · 2 days ago
Senior Product Marketing Manager, Science Marketing
United States
Full-time
Remote
Senior Level
$82K/yr - $140K/yr
5+ years expCurriculum Associates is a company committed to enhancing education technology with innovative learning programs. The Senior Product Marketing Manager will develop and execute marketing strategies for the new core Science portfolio, collaborating with various teams to ensure successful product launches and drive educator satisfaction.
ConsumerEdTechPublishing
Responsibilities
Collaborate with the AVP of Product Marketing to develop and execute comprehensive marketing strategies to promote Curriculum Associates’ core science portfolio (English and Spanish), including print programs, digital learning materials, and related services designed to support strong implementations
Conduct market research to identify trends, opportunities, and competitive landscape
Gather and analyze customer insights, surveys, and feedback from cross functional stakeholders to refine messaging and inform product and service strategies
Collaborate with product development teams to ensure alignment between product features, target audience needs, and marketing strategies
Develop value propositions, messaging pillars, product story, and competitive differentiation to drive adoption, engagement, and retention
Create and deliver a high-quality comprehensive marketing playbook with print collateral, white papers, and digital assets for multi-channel use cases
Execute GTM strategies for new and existing science products, ensuring alignment across sales, regional marketing, enablement, and service teams
Collaborate with Adoption Enablement to coordinate plans for state curriculum adoptions, including understanding state-specific standards and requirements, conducting in-depth competitive analyses, and working with local sales and services teams, Regional Marketing to craft executable plans that maximize success
Build and maintain strong relationships with key stakeholders, including sales teams, partner success teams, authors, advisors, and industry partners
Qualification
Required
Knowledge of K–12 science curriculum market; specifically in grades 6–8
Passion for education and a commitment to improving learning outcomes through innovative digital-first science product solutions
Demonstrated success in developing and executing marketing strategies that drive product awareness, engagement, and sales growth
5+ years of proven experience in K–12 core curriculum product marketing within the educational publishing or ed tech industry, with a strong understanding of curriculum standards, legislation, educational materials, digital-first curriculum development, and K–12 markets
Experience working cross functionally across a team of marketing professionals, fostering a collaborative and high-performance work environment
Bachelor's degree required; master's degree preferred
Strategic thinker with the ability to identify market opportunities, solve complex problems, and drive results in a fast-paced, dynamic environment
Strong analytical skills and proficiency in data analysis tools to measure marketing campaign performance and derive actionable insights
Highly organized with excellent project management skills, able to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
Excellent communication skills, with the ability to create compelling marketing content and effectively communicate with diverse audiences
Preferred
Master's degree preferred
Benefits
Medical
Dental
Vision
Basic life insurance
401k plan
Employer match
Flexible vacation and sick policy
Twelve paid holidays
Winter office closure between Christmas and New Year's
Company
Curriculum Associates
Curriculum Associates is an education company committed to providing innovative instructional materials.
Founded in 1969North Billerica, Massachusetts, USA
1001-5000 employees
H1B Sponsorship
Curriculum Associates has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (11)
2023 (22)
2022 (26)
2021 (16)
2020 (22)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Hellman & Friedman
2019-01-01Series Unknown
Leadership Team
K
Kelly Sia
Chief Executive Officer
F
Frank Ferguson
President and Co-Founder
Recent News
2025-11-21
Company data provided by crunchbase