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DualEntry · 2 days ago

Content Marketing Manager (AI SaaS)

NYC Metro Area

Full-time

Onsite

Mid Level

$100K/yr - $165K/yr

3+ years exp

DualEntry is a rapidly growing AI startup based in NYC, focused on revolutionizing ERP solutions. The Content Marketing Manager will be responsible for developing and executing a comprehensive content strategy to enhance brand visibility and engagement, particularly through LinkedIn and various content formats.

AccountingArtificial Intelligence (AI)Enterprise Resource Planning (ERP)

Responsibilities

Own end-to-end content strategy and editorial direction

Turn complex accounting and finance topics into clear, compelling content across mediums (SEO/blog, social (Linkedin heavy), etc)

Plan and manage a monthly content calendar aligned with marketing and growth goals

Create in-depth content including blogs, guides, ebooks, white papers, and case studies

Comfort with representing DualEntry on camera across different video formats on social and website channels

Work closely with web, video, SEO, product, growth, and sales teams

Refine and maintain a consistent brand voice across all content

Track performance and continuously improve content based on results

Qualification

Content strategySEOB2B SaaS experienceLead generationPerformance metricsVideo contentBrand voice consistencySimplifying complex ideasFast-moving environmentFintech experienceAccounting experienceDeveloper tools experienceHigh ownership mindset