HP · 2 days ago
Technical Product Marketing Manager
Fort Collins, Colorado, United States of America
Full-time
Onsite
Senior Level
$147K/yr - $195K/yr
5+ years expHP is a leading technology company, and they are seeking a Technical Product Marketing Manager to bridge product innovation and market success for their Z portfolio. The role involves crafting narratives, defining go-to-market strategies, and enabling sales and partners to thrive in a competitive landscape.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Develop clear, differentiated positioning and messaging for Z Workstations, ZGX, and related solutions. Translate technical specs into value propositions that resonate with enterprise buyers and developers
Build and execute launch plans from concept through general availability. Define target segments, buyer personas, and prioritized plays that drive adoption and revenue
Create tools and resources — playbooks, presentations, battlecards, ROI calculators — to empower sales teams and channel partners. Ensure adoption through training and performance metrics
Collaborate with demand gen teams to design campaigns that influence pipeline. Monitor performance and optimize based on data-driven insights
Lead voice-of-customer programs, gather competitive intelligence, and feed insights back into product and marketing strategies
Own readiness checklists, timelines, and post-launch reviews. Maintain a single source of truth for GTM assets and performance metrics
Partner with Product Management, Engineering, Sales, and Legal to align on packaging, pricing, and launch deliverables
Qualification
Required
5+ years in product marketing with proven experience driving GTM execution for B2B solutions (hardware, software, or hybrid)
Technical fluency in compute/hardware ecosystems (GPUs, workstations, accelerators) and ability to simplify complex specs for business audiences
Strong storytelling skills for technical and executive audiences
Metrics-driven mindset with experience setting KPIs and iterating based on data
Familiarity with channel enablement and co-sell motions at scale
Bachelor's degree in Computer Engineering or equivalent technical background
Preferred
Experience in AI infrastructure, edge computing, or developer-focused solutions preferred
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
2026-01-08
2026-01-08
Company data provided by crunchbase