Lenoir-Rhyne University · 1 day ago
Digital Media Producer
Hickory, NC
Full-time
Onsite
Entry, Mid Level
2+ years expLenoir-Rhyne University is a private liberal arts institution seeking a Digital Media Producer to join their Marketing and Communications team. The role involves conceptualizing, producing, and delivering high-quality photography and video content that aligns with the university's brand and supports its marketing strategy.
Higher Education
Responsibilities
Conceptualizes, plans, and produces high-quality photography and video content that reflects and reinforces Lenoir-Rhyne’s brand and supports the university’s marketing and communications strategy, from initial concept through final delivery
Leads all phases of photo and video production, including pre-production planning, on-location or studio production, and post-production editing, ensuring content is visually compelling, on brand and delivered on schedule
Develops professional photography and video assets for use across multiple platforms, including the university website, digital and print publications, social media channels, university news and marketing campaigns
Collaborates with campus partners and marketing and communications colleagues to identify storytelling opportunities, gather information and build relationships with faculty, staff, students and alumni to highlight individuals, achievements and success stories through visual storytelling
Contributes creative ideas and visual storytelling input during content planning to support social media, digital and marketing initiatives, including short-form and platform-native video formats
Produces video content across a range of timelines and formats, from longer-form, highly produced projects to timely, short-form visual storytelling designed for social and digital platforms, with an understanding of when speed, authenticity and platform relevance are priorities
Attends university events to capture and tell the story of the institution through photography and video, coordinating coverage as needed to produce timely, purposeful visual content aligned with marketing and storytelling goals
Partners with departmental staff to plan, schedule and maintain an up-to-date digital media calendar aligned with campaign timelines and editorial priorities
Provides supervision and mentorship to student employees and graduate assistant and offers training and guidance to faculty and staff on photography and video best practices in support of brand-aligned content
Maintains and manages photography and video equipment and digital asset management libraries, ensuring proper operation, organization, tagging and upkeep, and reporting technical issues as needed
Ensures all visual content adheres to university brand standards, graphic guidelines, accessibility requirements and established best practices
Participates in professional development opportunities to remain current with emerging trends, technologies and creative approaches in photography, video and digital storytelling
Manages special projects and other duties as assigned by the Associate Vice President for Marketing and Communications or designee
Work schedule may include occasional evenings and weekends to support university events, with flexibility to adjust hours accordingly or coordinate coverage through student employees or graduate assistant when appropriate
Serves on university and division committees as appropriate and performs other duties as assigned
Qualification
Required
Bachelor's degree from an accredited institution in digital media, film, marketing, communications, journalism or a related field, or an equivalent combination of education and experience
Two to five years of professional experience producing photography and video content, demonstrated through a strong portfolio of professional work; higher education experience preferred
Demonstrated expertise in video storytelling, digital editing and photo retouching
Proficiency with industry-standard photo and video production tools (e.g., Adobe Creative Cloud or comparable platforms)
Strong written and oral communication skills, with the ability to work effectively with a wide range of campus constituents
Demonstrated project management, planning and organizational skills, with the ability to manage multiple projects and meet deadlines
Ability to think strategically and creatively while adhering to brand standards and best practices
Proficiency in Microsoft Office and general computing tools used in a professional office environment
Strong attention to detail, sound judgment and the ability to handle confidential information appropriately
Collaborative, service-oriented approach with excellent interpersonal, teamwork and customer service skills
Strong work ethic and ability to work independently and as part of a team
Benefits
Generous benefits package
Vacation and sick time
Health, dental and vision insurance
Retirement benefits
Free undergraduate tuition (tuition remission) for spouse and dependent children
Free graduate degree tuition for employees
Two weeks of paid vacation around Christmas
Access to university fitness center
Discounts from local university partners and community businesses
Company
Lenoir-Rhyne University
LR's 100-acre campus is located in Hickory, North Carolina, in the foothills of the Blue Ridge Mountains.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Emily M. Johnson, M.S., CCC-SLP
CAO Spouse
Recent News
2025-04-15
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