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dentsu · 3 months ago

Senior Director, Relationship Marketing Strategy

United States

Full-time

Remote

Director/Executive

$136K/yr - $220K/yr

10+ years exp

Dentsu is a leading global performance marketing agency specializing in personalized customer experiences. As a Senior Director in Relationship Marketing Strategy, you will lead the development and execution of strategic omni-channel marketing plans, ensuring strong client relationships and delivering measurable results through data-driven strategies.

AdvertisingInformation ServicesMarketing

Responsibilities

Lead the building, development, and delivery of strategic omni-channel marketing plans

Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client

Show a strong understanding of differences in marketing to customers in different verticals and environments

Develop trusted, long-term relationships with key client contacts and executives

Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking

Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans

Identify key data points and measurements to show the impact of our approach and strategy on the client’s business

Qualification

Data-driven marketingCRM expertiseOmni-channel marketingClient relationship managementCampaign managementData analysisNetworkingPresentation skillsCommunication skillsProblem-solvingTime management

Required

Bachelor's Degree required

10+ years of experience in data driven marketing – specifically CRM, email, online/offline media

Deep understanding of the customer lifecycle and how messaging strategy drives the experience

5+ years working in an agency or consulting firm

Experience developing solutions to support the sale of new services to clients

Hands-on skills using data and research to drive decisions –proficiency in Excel and research tools

Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint

Attention to detail and the ability to incorporate internal and external feedback on an iterative basis

Superior multi-tasking, networking, time management and inter-personal skills

Self-starter high intellectual curiosity, drive, determination, and persuasion skills

Comfort and experience working within a matrixed organization in roles with a wide degree of latitude

Average 20-50% travel (contingent on comfort level of client)