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Citi · 1 day ago

Paid Media Audience Associate - LiveRamp

Dallas Texas United States

Full-time

Onsite

Mid, Senior Level

$87K/yr - $131K/yr

5+ years exp

Citi is seeking a skilled and enthusiastic Paid Media Audience Associate to join their dynamic marketing and data team. This role focuses on developing and executing audience strategies to drive customer acquisitions while ensuring adherence to data governance standards.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Audience Strategy Development Support: Assist in the design, development, and refinement of audience strategies within the LiveRamp clean room, focusing on precision targeting to enhance paid media campaign performance and contribute to new customer acquisition

Data Architecture & Integration: Work collaboratively with data engineering and marketing teams to facilitate the integration of various data sources into the LiveRamp clean room, ensuring data quality and accessibility for audience segmentation

Execution & Activation: Translate defined audience strategies into actionable segments and support their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives

Governance & Compliance Adherence: Strictly adhere to Citi's robust data governance framework, ensuring all audience development and activation processes meet regulatory requirements, privacy standards, and internal accuracy mandates

Performance Monitoring & Analysis: Support the analysis of audience segment performance, identify opportunities for optimization, and contribute to data-driven recommendations to improve campaign effectiveness and customer acquisition rates

Cross-functional Collaboration: Collaborate effectively with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency

Documentation: Contribute to the maintenance of comprehensive documentation for audience strategies, data flows, and execution processes

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

LiveRamp clean roomPaid media audience strategyData governance principlesSQLData manipulation toolsAnalytical skillsFinancial services experienceDSPsAd tech passionCommunication skills

Required

5-8 years of experience in paid media audience strategy, analytics, or ad tech

Passionate about advertising technology and curious about new developments in the industry

Practical hands-on experience working within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation

Demonstrated ability to contribute to and execute audience strategies aimed at driving new customer acquisition

Solid understanding of data governance principles and experience adhering to strict data governance frameworks, privacy regulations (e.g., GDPR, CCPA), and ensuring data accuracy and compliance

Technical Proficiency in SQL and experience with data manipulation and analysis tools

Strong analytical skills with the ability to interpret data, draw insights, and contribute to data-driven decisions

Good verbal and written communication skills, able to articulate technical concepts to both technical and non-technical stakeholders

Experience in the financial services industry

Education: Bachelors/University degree or equivalent experience

Preferred

Familiarity with other data clean room technologies

Experience with various DSPs, ad servers, and marketing analytics platforms

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)