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McCANN New York · 1 week ago

Influencer Director

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$140K/yr - $155K/yr

5+ years exp

McCANN New York is seeking an Influencer Director to join their team in NYC. This role focuses on creating innovative influencer strategies and activations, translating client objectives into effective campaigns while analyzing data and trends to optimize performance.

AdvertisingAnalyticsB2B

Responsibilities

Provide creatives with a clearly defined, inspiring brief that contains the relevant information on the brand, the audience, content platforms and social and influencer srategy to enable them to develop creative ideas

Decode insights from various data sources, including, culture, influencers, influencer behaviors, audience behaviors, content trends, campaign performance and market intelligence

Continuously fine-tune and adapt strategies based on emerging trends, consumer insight and performance data

When thinking about influencer, be able to translate client objectives and creative into effective casting criteria and approaches, bringing innovative casting/ideas/strategies to bear

Be able to bring strategies to life with recommended casting lists using a tool like CreatorIQ

Have experience in writing consumer journeys for the social/influencer/content world

Be a expert in McCann’s strategic toolkit, campaign dashboard, and tech stack, and be committed to learn and each component of our connected, tech-backed system (example tools include CreatorIQ, Pulsar Social Listening, GWI etc)

Oversee influencer strategies and activations as they move through contracting and go live. You won’t be expected to be hands on but having a good understanding of the full end to end is important to be able to support and trouble shoot for more junior team members

Keep abreast of current projects in development; collaborate with other Account Directors and wider team to brainstorm and create opportunities for clients

Analyze data from our tech and tool stack to craft campaign/program reporting for client

Spot and recognize critical data points for clients outside of standard reporting templates

Qualification

Influencer strategySocial media expertiseData analysis toolsClient liaison skillsCreative thinking

Required

Background in social or influence. Ideally 5+ years

The ability to think creatively, and facilitate creative thinking in others

Expert understanding of social media and influencer platforms

Rock-solid analytical and numerical prowess

A creative thinker who bridges data and insights with imaginative concepts

Familiarity with various data analysis tools and platforms

Good end to end experience of casting, negotiating and contracting influencers

Insatiable curiosity and a naturally questioning mind

Strong client liaison skills – able to connect with clients and inspire their confidence and ongoing commitment

A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work

Highly adaptive to changing client and team/business needs

A change champion who pioneers new ideas and approaches