Martin Retail Group · 1 day ago
Campaign Coordinator
Birmingham, AL
Full-time
Onsite
Entry Level
$34K/yr - $40K/yr
1+ years expMartin Retail Group is a local retail marketing specialist providing strategic solutions for global brands. The Campaign Coordinator will oversee accounts, planning, executing, and optimizing digital campaigns while collaborating with the Campaign Management team and maintaining campaign materials.
Advertising
Responsibilities
Work closely with Campaign Management team to implement campaigns and provide media solutions
Create and manage Insertion Orders including reconciling invoices for payment
Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
Maintain and organize campaign-specific materials in team’s shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
Assist in the development of client-facing campaign performance reports as needed
Manage the creation, QA, and delivery of insertion orders based on client requests
Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Work with media partners to share media performance reporting and to ensure accurate platform implementation
Qualification
Required
4-year degree in advertising, marketing, or relevant field
1 year agency and media experience in fast-paced, live, programmatic offerings
Preferred
Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
Must contribute positively to team culture and thrives in both collaborative and independent work environments
Outstanding organizational and communication skills and enjoys working in a fast-paced environment
Exceptional experience with digital media planning and buying including programmatic
Strong communication skills, verbal and written, and presentation skills
Strong analytical and data-driven decision-making skills
Great work ethic and detail oriented
Client-focused with a strong sense of urgency
Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Company
Martin Retail Group
Martin Retail Group is a marketing and advertising company specializing in automotive marketing solutions.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase