Members Mobile Inc. · 6 days ago
Director of Performance Marketing
Members Mobile Inc. is a new kind of wireless provider with integrated Fintech built for Credit Union members. They are seeking a Director of Performance Marketing to lead acquisition, funnel optimization, and data-driven growth strategies.
Responsibilities
Own Members Mobile’s performance marketing strategy across paid media, SEO, and conversion optimization
Build and manage digital acquisition campaigns (search, social, display, programmatic) to drive member growth
Partner with Credit Union marketing teams on co-branded campaigns and joint acquisition efforts
Develop and optimize funnel performance to reduce CAC and improve LTV
Implement data-driven testing (A/B, multivariate) to improve conversion rates across landing pages and app flows
Collaborate with product and lifecycle teams to ensure seamless onboarding and retention
Manage agency relationships and internal resources for campaign execution and analytics
Report on KPIs, attribution, and ROI to inform strategic decisions
Qualification
Required
8+ years of experience in performance marketing for telecom, fintech, or SaaS required
Proven track record of scaling acquisition channels and optimizing CAC
Strong analytical skills with expertise in data-driven decision-making and attribution modeling
Hands-on experience with paid media platforms, SEO, and marketing automation tools
Comfortable in a high-growth, entrepreneurial environment with a test-and-learn mindset
Benefits
Competitive compensation + meaningful equity.
Company
Members Mobile Inc.
Members Mobile Inc.
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Reseda Group
2024-03-04Seed
Company data provided by crunchbase