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CompanyCam · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$85K/yr - $100K/yr

2+ years exp

CompanyCam is a photo documentation and productivity app designed for contractors across various industries. They are seeking a Product Marketing Manager to bridge the gap between product teams and customers, focusing on go-to-market strategies, product launches, and understanding customer needs to enhance product positioning and growth.

AndroidConstructionMessagingPhoto SharingSaaS

Growth Opportunities

No H1B

Responsibilities

Own go-to-market strategy and launch planning for new products and features

Clearly articulate product value propositions that resonate with target customers

Drive customer adoption, advocacy, and revenue impact through strong positioning and messaging

Conduct customer interviews, surveys, and research tied to company objectives and key results

Advocate for building what customers actually want and are willing to pay for

Research industry trends, content consumption habits, and common customer pain points

Serve as the voice of the customer before, during, and after product launches

Facilitate cross-functional collaboration across Product, Marketing, Sales, Success, Support, Finance, and Leadership

Enable internal teams with the insights, messaging, and tools needed to evangelize the product

Report on launch and campaign performance using user data to inform decisions

Analyze in-app user behavior and campaign results using tools like Metabase, Amplitude, and other analytics platforms

Advocate for clear strategies and company-wide alignment throughout the go-to-market process

Qualification

Go-to-market strategyCustomer insightsAnalytical abilitiesCompetitive analysisMarketing experienceCommunication skillsCollaborationCreativityNegotiation skillsGrowth mindset

Required

Bachelor's degree in business, marketing, communications, or advertising preferred

2-5 years previous marketing experience required, either as a generalist or specialist in a relevant marketing, sales, support, account, or success discipline

Understands the customer lifecycle and has a user-first mindset

Collaborates with others and is receptive to feedback

Strong facilitation and negotiation between stakeholders and contributors

Good written and spoken communication

Strong analytical abilities, a willingness to dive into data and ask questions

Experience proving ROI on campaigns and initiatives

Highly responsive and timeline-driven

Strong competitive analysis skills

Experience making thought-leadership content

A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving

A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems