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Wingstop Restaurants Inc. · 1 day ago

Director, Public Relations and Partnerships

United States

Full-time

Remote

Director/Executive

10+ years exp

Wingstop Restaurants Inc. is dedicated to serving flavor and enhancing brand awareness. They are seeking a Director of Public Relations and Partnerships to lead PR strategies and manage a team to drive cultural relevance and brand love across the USA.

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Responsibilities

Lead, coach, and develop a team of two PR professionals to deliver breakthrough communications strategies that build brand love, awareness, and affinity

Build and execute partnerships with culturally relevant brands, creators, and organizations to enhance brand equity, maintain Wingstop's cool factor, and drive awareness and affinity

Lead the development of consumer and corporate public relations strategies and media outreach that reinforce Wingstop’s positioning as a culturally iconic, flavor-driven brand

Develop and lead Wingstop’s crisis management program, providing strategic counsel to the C-suite, franchisees, and local marketing teams

Partner with the VP and C-suite executives to shape strategic communications plans around earnings, corporate initiatives, and investor relations

Collaborate with U.S. local marketing and international teams to support market expansion. Support the International teams B2B communications, and storytelling in new markets

Lead the experiential team and agency partners to design and execute strategic brand activations and moments that deliver culturally resonant, earned storytelling opportunities

Oversee external PR and experiential agencies to ensure alignment with strategic goals, manage budgets, and drive accountability

Build scalable communication and experiential processes that enable fast, effective, and high-quality execution in a rapidly growing global environment

Provide leadership and support for Wingstop Foundation initiatives and other charitable or community-driven efforts

Qualification

Public RelationsCrisis ManagementStrategic PartnershipsMedia RelationsExperiential MarketingTeam LeadershipCultural MarketingAgency ManagementAI UtilizationCommunication Skills

Required

Bachelor's degree in Communications, Marketing, Public Relations, or related field required; Master's preferred but not a deal breaker

10+ years of progressive PR experience, including at least 5 years in a publicly traded organization with an international footprint

Proven experience leading teams and managing agencies

Demonstrated success in building brand partnerships, leading crisis response, and executing experiential activations

Strong understanding of media relations, corporate communications, and cultural marketing

Experience in using AI to work efficiently, productively and to creatively brief teams (internally & externally)

Benefits

Unlimited paid time off for exempt employees

One paid volunteer day of your choice

Competitive bonus structure for eligible roles

Team member stock purchase plan

Health savings or flexible spending account options

401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

Comprehensive medical, dental, and vision benefits

Lunch provided every Tuesday and Thursday in office

Work from home Fridays

Discount on Wingstop gift cards

Onsite game room