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NBCUniversal · 1 week ago

Campaign Director, Creative

New York, NY

Full-time

Hybrid

Director/Executive

$130K/yr - $170K/yr

7+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Campaign Director to lead multi-network pitches within their Creative Department. The role involves developing cohesive, client-focused campaign ideas that connect insights to NBCUniversal's full portfolio of networks and platforms.

BroadcastingMedia and EntertainmentNews

Responsibilities

Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns

Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative

Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams

Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation

Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story

Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies

Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence

Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production

Qualification

Brand strategyCreative developmentIntegrated campaign planningCross-platform campaign ideasBranded contentSkilled collaboratorPassion for entertainmentCommunication

Required

7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment

Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story

Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels

Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative

Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity

Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences

Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously

Passion for entertainment, culture, and the creative possibilities across NBCUniversal's diverse portfolio

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees