Merkley + Partners · 2 weeks ago
Search Manager
United States
Full-time
Remote
Entry, Mid Level
$75K/yr - $86K/yr
2+ years expMerkley + Partners is seeking a Paid Search Manager who will be responsible for developing, executing, and optimizing high-impact paid search campaigns across Google Ads and Microsoft Bing. The role requires a data-driven problem solver to manage campaign strategies, performance analysis, and collaboration with cross-functional teams to drive measurable results.
AdvertisingMarketing
Hiring Manager
Alina Rozwadowska
Responsibilities
Strategic Planning & Execution
Develop and execute paid search strategies, drive measurable performance and business goals
Structure and manage campaigns, including keyword strategy, audience segmentation, ad copy testing, bidding strategies, etc
Allocate and manage budgets across multiple campaigns to maximize efficiency, ensuring optimal spend distribution based on performance and business priorities
Oversee day-to-day campaign management, including performance tracking, and real-time optimizations
Tailor strategy to DTCs and HCP, optimizing keyword targeting, messaging, and bidding strategies to meet distinct audience needs and business goals
Performance Analysis & Optimization
Analyze main KPIs (CTR, CPC, CPA, ROAS, CPA, CVR, etc.) to inform optimization strategies and communicate to internal teams and clients
Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve efficiency
Optimize keywords, including expansion, refinement, and negative keyword management to improve targeting
Work closely with the Analytics team to establish proper UTM tracking, conversion tagging, etc
Collaboration & Reporting
Partner with cross-functional teams, including creative, analytics, and media teams, to align on campaign objectives and drive success for the account
Provide regular performance reports and actionable insights, highlighting areas for improvement and growth opportunities
Present campaign results, strategic recommendations, and optimization plans to clients
Work closely with platform representatives (Google, Microsoft, etc.) to stay ahead of industry trends, test new features, and troubleshoot platform-related issues
Qualification
Required
At least 2 years of paid search experience managing multiple accounts in an agency, brand, or vendor setting
Strong knowledge of Google and Bing and various bidding strategies
Experience in the Pharmaceutical category
Experience managing multi-million dollar budgets and optimizing campaigns based on multiple KPIs
Proficiency in Excel (pivot tables, VLOOKUP, data analysis) and PowerPoint for reporting and presentations
Strong analytical and problem-solving skills with the ability to interpret data, extract insights, and develop actionable recommendations
Troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
Exceptional communication and negotiation skills (both written and verbal), with the ability to present insights to clients and internal teams
Strong organizational skills with the ability to manage multiple projects, prioritize effectively, and meet deadlines
Detail-oriented and well organized
Ability to anticipate client needs/perspective/process and respond accordingly
Curiosity about the ever-changing search marketing landscape, and desire to share latest industry trends and developments with broader teams
Preferred
Google Ads & Microsoft Ads certifications (preferred but not required)
Familiarity with Google Analytics
Company
Merkley + Partners
From QSR and fin tech to automotive and oncology, we’ve been helping brands navigate change to keep them ahead of the curve for over 30 years.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alex Gellert
CEO
Stacey Lesser
Chief Strategic Officer
Company data provided by crunchbase