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Citi · 1 day ago

Paid Media Audience Manager - LiveRamp

Dallas Texas United States

Full-time

Onsite

Mid, Senior Level

$115K/yr - $172K/yr

6+ years exp

Citi is a leading global bank, and they are seeking a highly skilled and experienced Paid Media Audience Manager to join their marketing and data team. The role focuses on developing and executing advanced audience strategies within the LiveRamp clean room, ensuring compliance with data governance standards while driving new customer acquisition.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Audience Strategy Development: Design, develop, and refine innovative audience strategies within the LiveRamp clean room, focusing on precision targeting to maximize paid media campaign performance and drive new customer acquisition

Data Architecture & Integration: Collaborate with data engineering and marketing teams to ensure seamless integration of various data sources into the LiveRamp clean room, optimizing data quality and accessibility for audience segmentation

Execution & Activation: Translate defined audience strategies into actionable segments and execute their activation across various paid media platforms, ensuring technical accuracy and alignment with campaign objectives

Governance & Compliance: Strictly adhere to Citi's robust data governance framework, ensuring all audience development and activation processes meet regulatory requirements, privacy standards, and internal accuracy mandates

Performance Monitoring & Optimization: Analyze the performance of audience segments, identify opportunities for optimization, and provide data-driven recommendations to enhance campaign effectiveness and customer acquisition rates

Cross-functional Collaboration: Work closely with paid media managers, data scientists, legal, and compliance teams to ensure strategic alignment and operational efficiency

Documentation: Maintain comprehensive documentation of audience strategies, data flows, and execution processes

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

LiveRampData architectureAudience strategiesData governanceSQLAnalytical skillsCommunication skills

Required

6-10 years of progressive experience in data architecture, paid media operations, or a related data-driven marketing role

Proven hands-on experience working extensively within the LiveRamp clean room environment, including data onboarding, segmentation, and audience activation

Demonstrated ability to develop sophisticated audience strategies that have directly led to measurable new customer acquisition growth

Strong understanding and practical experience with strict data governance frameworks, privacy regulations (e.g., GDPR, CCPA), and ensuring data accuracy and compliance

Proficiency in SQL and experience with data manipulation and analysis tools. Familiarity with cloud data platforms (e.g., AWS, GCP, Azure) is a plus

Excellent analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions

Strong verbal and written communication skills, capable of explaining complex technical concepts to non-technical stakeholders

Preferred

Experience in the financial services industry

Familiarity with other data clean room technologies

Experience with various DSPs, ad servers, and marketing analytics platforms

Bachelor's/University degree, Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)