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Ford Pro · 1 day ago

Specialist, Commercial Service Marketing

1 American Rd, Dearborn, MI, 48126, US

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Ford Pro is a visionary vehicle and mobility services company that focuses on delivering a trusted customer experience. The Commercial Service Marketing Specialist will assist in developing and implementing marketing strategies aimed at promoting service and part sales to commercial clients, enhancing brand awareness, and supporting the commercial service field team with marketing tools and materials.

AutomotiveFleet ManagementSoftware

No H1B

Responsibilities

Assist in development and execution of full-funnel marketing campaigns targeted at commercial clients, including digital and traditional marketing efforts

Conduct market research to identify trends, build visibility to the competitive landscape, and understand client needs

Assist in marketing message development promoting commercial service offerings

Collaborate with the sales, operations, and communications team to support business efforts with targeted campaigns and promotional activities

Analyze campaign performance and report insights to improve future marketing strategies

Qualification

Data-driven marketingMarketing strategy developmentMarket researchAnalytical skillsCommunication skillsProblem-solvingTeam collaborationCreativityDetail-oriented

Required

Bachelor's degree or equivalent combination of relevant education and experience

5 years of experience in data-driven performance marketing planning & execution, preferably within a Business-to-Business setting

Preferred

Strong written and verbal communication skills

Self-starter with a proven track record of owning key assignments and delivering results cross-functionally. Demonstrates proactive problem-solving and decision-making in independent tasks

Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions. Testing and iteration mindset—you're data-curious and always looking for ways to optimize performance

Creative and innovative mindset, comfortable generating and testing new ideas. Enjoys developing innovative marketing strategies in a dynamic, startup-like environment

Detail-oriented and organized, able to juggle multiple projects and deadlines without dropping the ball

Team player and collaborator, excellent at coordinating cross-functional efforts and building relationships. Values the opportunity to collaborate with cross-functional teams to shape the marketing vision