Leadership Triangle · 3 days ago
Vice President of Marketing and Communication
Durham, NC
Full-time
Onsite
Director/Executive
15+ years expLeadership Triangle is seeking a Vice President of Marketing and Communication to join their team in Durham, NC. The VP will oversee strategic communications and marketing programs to enhance awareness and support for Self-Help’s initiatives, managing a national team and various communication services.
ConsultingNon ProfitTraining
Responsibilities
Lead and execute organization-wide marketing and communications strategies that support business objectives, brand growth, and member engagement
Serve as a strategic partner to senior leaders and cross-functional teams, providing counsel on marketing, communications, and reputation management
Build, protect, and evolve Self-Help’s brand through consistent, compelling messaging across all channels
Oversee public relations, media relations, crisis communications, and reputation management, including proactive and reactive strategies
Direct multi-channel marketing campaigns (digital and traditional) for multiple lines of business; measure performance, manage budgets, and optimize results
Lead digital strategy, including public websites and social media, to increase awareness, traffic, and engagement
Oversee internal communications to strengthen employee engagement, alignment, and trust
Ensure marketing and communications activities comply with applicable laws and regulations
Stay current on trends in marketing, communications, and financial services
Act as a change agent by supporting economic inclusion through diverse supplier and vendor partnerships
Perform other duties as needed to support organizational goals
Maintain and enforce brand standards across all platforms and materials
Partner with external-facing teams to ensure alignment of brand, voice, and messaging
Engage members and audiences through customer-driven communications informed by feedback and insights
Build, coach, and lead a high-performing marketing and communications team
Foster a collaborative, inclusive, and results-driven team culture
Manage annual marketing budgets, vendors, agencies, and contracts to ensure cost-effective outcomes
Provide leadership on marketing automation and use of external partners
Qualification
Required
BA/BS or equivalent experience in Marketing, Communications, Public Relations, Economics, Business or related area
15+ years of additional experience in marketing, public relations and program leadership with a proven track record of success in managing a range of marketing and communications functions such as brand management, customer marketing, digital marketing, creative services, public relations and engagement, and other external communications. This includes 8+ years developing and leading high-performance, cross-functional teams, with recent (past three years) responsibility for direct reports
Demonstrated experience elevating the marketing and communications function from a tactical, fulfillment role to that of a valued, strategic partner
Hands on experience with CRM and SEO tools like Google Analytics, Salesforce, etc
Experience with remote reporting relationships
Excellent face-to-face, written, verbal and presentation skills
Strong communicator and motivator with the ability to establish and maintain effective working relationships with a diverse group of people including team members, colleagues, board members, and other parties
Thorough understanding of research and communications messaging
Ability to effectively run a multi-faceted, dynamic marketing department of a mid- to large-size financial institution. Ability to plan, implement, and evaluate the achievement of goals, objectives, and work plans. Clear understanding of systemic inequality and how it relates to Self-Help's work
Strong understanding of the marketing continuum and experience in multiple aspects of digital, retail and traditional marketing, including data and social media best practices
Excellent leadership skills with a proven ability to lead, motivate, and supervise employees, as well as step in as a working manager with a hands-on approach
Good judgement with the ability to navigate complexity, change and nuance
Excellent creative ability, and exceptional oral and written communication skills
Strong public relations knowledge and understanding of social media platforms and their respective audiences
Ability to develop and manage budgets, balance multiple priorities, meet tight timelines and work effectively
Experience managing third-party vendor and agency relationships
A leadership style that reflects and reinforces Self-Help's core values: Mission Before Self, Service with Excellence, Embracing & Promoting Change, Results Not Credit, Diversity as a Strength, Financial Sustainability for Mission Impact
Company
Leadership Triangle
Leadership Triangle educates and promotes regionalism across the separate communities.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase