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OneDigital · 2 days ago

Customer Experience Marketing Specialist

Canton, MA

Full-time

Onsite

Entry, Mid Level

$62K/yr - $65K/yr

2+ years exp

OneDigital is on a mission to help people do their best work and live their best lives. The Customer Experience Marketing Specialist will play a pivotal role in shaping how the brand connects with clients through innovative marketing campaigns and events.

Human ResourcesInsuranceLife InsuranceSmall and Medium Businesses

Culture & Values

No H1B

Responsibilities

Source, plan, and facilitate all in-person and virtual events for the Massachusetts, Connecticut, and Vermont markets within the broader East Region

Build, maintain, and execute a cohesive in-market event calendar, supporting both local and regional events throughout the year

Design and implement innovative marketing campaigns and client engagement programs that drive satisfaction, loyalty, and advocacy

Collaborate with regional and national marketing teams to deliver seamless, personalized experiences across the client journey

Utilize marketing technology platforms to track engagement, improve attendance, and connect marketing efforts to new client acquisition

Gather and analyze client feedback through surveys, post-event debriefs, interviews, and data analytics, translating insights into actionable improvements

Monitor and report on key client experience (CX) metrics, including NPS, VOC, retention rates, referral rates, and campaign performance; adjust strategies based on results

Stay current with industry trends, competitor strategies, and emerging CX technologies to continuously enhance the client experience

Serve as a brand ambassador, fostering strong relationships with clients and internal stakeholders

Qualification

Customer experienceDigital marketingCRM systemsAnalytical skillsEvent planningCommunication skillsCreative thinkingProject managementTeam collaboration

Required

Must be eligible to work in the United States without the need for work visa or residency sponsorship

Bachelor's degree in marketing, Business Administration, Communications, or a related field

2 -3+ years of experience in customer experience, marketing, or client relations roles

Proven record of developing and executing successful CX or referral marketing initiatives

Strong analytical and problem-solving abilities

Excellent written and verbal communication skills, with proficiency in writing, editing, proofreading, and interviewing

Creative thinker with a passion for delivering exceptional client experiences

Ability to manage multiple projects and priorities in a demanding environment

Proficiency in digital marketing, social media, and content creation

Familiarity with CX measurement frameworks (e.g., NPS, CSAT)

Experience with CRM systems (Salesforce, Microsoft D365), marketing design and automation platforms (Canva, Adobe Creative Suite, HubSpot, Constant Contact, CVent), and social channels (Hootsuite, LinkedIn, Instagram, X, Facebook)

Initiative-taking, energetic, and collaborative team player