Marketing Research Specialist jobs in United States
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Dexian · 1 day ago

Marketing Research Specialist

Dexian is a leading provider of staffing, IT, and workforce solutions. They are seeking a Market Researcher to help understand consumer behavior in the tax and finance sector, focusing on managing research studies and delivering insights to cross-functional teams.

ConsultingHuman ResourcesInformation TechnologyProfessional ServicesStaffing Agency

Responsibilities

Work cross-functionally with product, marketing and strategy teams to identify research objectives, share pertinent information, and develop effective company offerings
Manage in-season mystery shopping and competitive experience analysis, including recruitment, logistics management, internal training and data management
Develop the overarching research learning plan to meet the business’ and team objectives
Determine best-practice research methodologies to align with business objectives, both primary and secondary
Design screeners, guides, and questionnaires that align with target segments and research objectives
Manage and analyze qualitative and quantitative results to uncover rich insights
Create detailed research reports and collaborate with cross-functional teams to determine implications of research findings
Present results and implications to cross-functional teams and leadership

Qualification

Market ResearchQualitative ResearchQuantitative ResearchG SuiteSPSSVendor CollaborationProactive CommunicationPresentation Skills

Required

3-5+ years of experience in market research
Experience with both qualitative and quantitative methodologies
Managing multiple studies concurrently with expertise in compelling insights communication
Experience developing and delivering end-to-end consumer research
Work cross-functionally with product, marketing and strategy teams to identify research objectives
Share pertinent information and develop effective company offerings
Manage in-season mystery shopping and competitive experience analysis
Recruitment, logistics management, internal training and data management
Develop the overarching research learning plan to meet the business' and team objectives
Determine best-practice research methodologies to align with business objectives, both primary and secondary
Design screeners, guides, and questionnaires that align with target segments and research objectives
Manage and analyze qualitative and quantitative results to uncover rich insights
Create detailed research reports and collaborate with cross-functional teams to determine implications of research findings
Present results and implications to cross-functional teams and leadership
Proficient in G Suite
Experience collaborating with third party vendors to construct surveys
Experience working with third party vendors for recruitment of research participants
Experience preparing presentations and sharing out research results to a greater team
Proactive with asking questions and following up as needed

Preferred

Experience in the startup, tech, and/or fintech space is a plus
SPSS experience is a plus

Company

Dexian provides services for staffing, talent development, and consulting, with a focus on technology, finance, and project management.

Funding

Current Stage
Late Stage

Leadership Team

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Mahfuz Ahmed
Chairman of the Board
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Vikram Motiani
Managing Director
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Company data provided by crunchbase