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DKC · 1 day ago

AI / GEO Strategist

NYC Metro Area

Full-time

Onsite

Mid Level

DKC is a leading analytics company at the intersection of data and messaging, focusing on innovative digital engagement strategies. As an AI Optimization & GEO Strategist, you will shape how brands utilize AI tools and data for audience targeting and optimization across various channels.

Communications InfrastructureContentPublic Relations

Responsibilities

Develop and operationalize GEO targeting strategies using LLM data to drive audience segmentation, budget allocation, and geographic performance insights

Translate complex data into compelling narrative insights and actionable recommendations for clients and internal teams

Partner with data science, analytics, and media operations to develop dashboards, reporting frameworks, and optimization systems that scale

Produce documentation, playbooks, and standardized processes for GEO targeting and AI-augmented strategy across accounts

Collaborate with technical, digital marketing, reputation management, and media relations teams to build cross-functional workflows powered by GEO insights

Qualification

Digital analyticsMedia strategyData scienceData visualizationSEO expertiseMedia platformsCuriosity in AIStorytelling skillsStrategic mindset

Required

Experience in digital analytics, media strategy, data science, or related fields

Excellent data visualization and storytelling skills (Looker Studio/Tableau/Power BI preferred)

Strong understanding of modern SEO, including technical SEO fundamentals, on-page optimization, and search intent modeling, with a focus on how AI-driven search experiences (e.g., generative answers, LLM-powered results) impact visibility and performance

Experience using SEO data (Search Console, keyword tools, crawl data, SERP analysis) to inform AI-assisted content strategy, entity optimization, and geo-localized search performance improvements

Hands-on experience with media platforms (Google Ads, Meta, programmatic DSPs) and applying data science to real-world optimization problems

A strategic mindset with the ability to balance big-picture thinking with executional rigor

General curiosity in AI LLM's and AI search models