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Group 1001 · 1 day ago

Content Marketing Lead

United States

Full-time

Remote

Mid Level

$95K/yr - $115K/yr

3+ years exp

Group 1001 is a consumer-centric, technology-driven family of insurance companies focused on delivering outstanding value. The Content Marketing Lead will own content strategy and execution across channels, creating compelling content to drive organic growth and establish category leadership for Gainbridge's financial products.

FinanceFinancial ServicesInsurance

Responsibilities

Identify the content strategy that best works for Gainbridge, including where we should be spending 80% of our time and dollars…and where we should simply exist

Build content foundations and proof engines. You will work with our brand agency to develop content voice and style guides

Build scalable content generation workflows, including guides how we work with customers, creators, and partners to co-develop content

Activate content for maximum impact. Atomize hero content into channel-optimized derivatives, including critical social channels across Meta, Reddit, LinkedIn, and TikTok

Qualification

Content marketingB2B social strategiesFinancial services contentContent program developmentVideo productionMultimedia content skillsAmbiguity managementSelf-starter

Required

3+ years in content marketing, editorial, or brand journalism

Portfolio demonstrating content that drives business results

Strong writing and editing skills across formats

Track record with LinkedIn and B2B social strategies

Self-starter comfortable with ambiguity and rapid iteration

Preferred

Financial services or complex product content experience

Experience building content programs from scratch

Video production and multimedia content skills

Strong belief that content can be the reason between why a brand wins or loses

Benefits

Comprehensive health, dental, and vision insurance plan options

Basic and Supplemental Life Insurance

Short and Long-Term Disability

Employee Assistance Program

Wellness programs

401K plan, with matching contributions by the Company

Company

Group 1001

Group 1001 is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all.

Founded in 2013

Zionsville, Indiana, USA

1001-5000 employees