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Peoples Bank and Trust · 1 month ago

Marketing Specialist (Full-Time - Non-Exempt)

McPherson, Kansas, United States

Full-time

Onsite

Entry Level

2+ years exp

Peoples Bank and Trust is seeking a Marketing Specialist to assist with various marketing tasks and projects. The role involves maintaining brand integrity, conducting market research, organizing events, and managing vendor relationships.

BankingFinanceFinancial Services

Responsibilities

Assist with marketing projects to create awareness of bank products, services, and features

Work within marketing brand guidelines to maximize website marketing strategies and track results to ensure their effectiveness

Drive content to maximize positive community exposure and engagement for bank’s social media channels

Work with all media vendors necessary to coordinate and execute bank marketing strategies

Initiate and maintain vendor relationships through a variety of methods, including but not limited to site visits, phone calls, and in-person meetings

Work to build and maintain professional working relationships with other bank internal departments and branches

Ensure proper and timely payment of vendor bills related to marketing projects

Verify ongoing marketing projects will not exceed budgetary restrictions

Assist with development and execution of bank’s marketing budget

Various other duties as assigned

Qualification

Social media marketingGoogle AdsMarketing budget managementVendor managementMarket researchComputer literacyAnalytical skillsMulti-taskingAttention to detailCommunication skillsSelf-motivationProblem-solvingTime managementOrganizational skillsInterpersonal skills

Required

Bachelor's degree in communications, marketing, journalism, public relations, or related field

Knowledge of best marketing practices related to social media platforms (ie, X, Instagram, and Facebook), Google Ads and YouTube Ads, full understanding of bank product offerings, and current marketing strategies and trends

Attention to detail

Ability to execute assigned marketing plans independently

Strong written and verbal communication skills

Self-motivation

Self-management

Ability to consistently follow through on tasks

Problem-solving

Organized

Analytical

Interpersonal

Time management

Computer literacy

Strong ability to multi-task

Ability to speak effectively and communicate clearly

Ability to hear average conversations at a standard level in an office environment around other customers and bank personnel

The employee is regularly required to type throughout the day

The employee is regularly required to use their hands to type and maneuver a mouse

Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus with 20/20 vision (with or without the assistance of eyeglasses/contacts)

The employee may occasionally lift and/or move up to 25 pounds (unassisted), as well as stand or sit for long periods of time

Ability to deal with a variety of variables under only limited standardization

Strong numeric capabilities; ability to add, subtract, multiply, and divide in all units of measure using whole numbers and common fractions

Ability to read, analyze, and interpret documents

Ability to communicate clearly