Health Plan of San Joaquin/Mountain Valley Health Plan · 1 day ago
Creative Services Lead
Health Plan of San Joaquin/Mountain Valley Health Plan is dedicated to improving community health and providing healthcare value through partnerships. The Creative Services Lead will execute creative strategies and projects, overseeing the design and production of media for both print and digital communications while supporting the daily operations of the creative services team.
Health CareHealth InsuranceInsurance
Responsibilities
Identifies project requirements and/or creative specifications
Provides creative consultation to creative services team and business units, including troubleshooting, strategy and solutions
Participates in strategic planning and development of marketing campaigns
Develops concepts that align with HPSJ’s brand strategy and related marketing and communications projects
Designs web page layout or provides creative direction for website development; may support development of web pages or perform maintenance tasks, including layouts, web pages and content
Develops graphics for social media assets and content
Maintains social media sites and ensures sites remain current with organization details and application updates
Develops and edits copy used for marketing collateral and communications; assists with review and editing of marketing and member content
Designs materials for print and digital media
Develops and maintains Marketing SharePoint pages; supports design of graphic elements used for organizational pages
Develops concepts and provides creative direction for videos for internal and external use
Assists team members with questions and issues and works closely with team in service review process
Reviews project costs, researches options and makes recommendations regarding potential cost containment strategies
Requests translations of member materials using established processes; reviews translations to ensure adherence with internal and external standards
Develops or assists in the development of creative services policies and procedures
Develops and implements workflows to ensure quality and timely delivery of creative projects
Provides training to new employees based on established guidelines
Serves as backup to the creative services team
Qualification
Required
In-depth knowledge of and ability to implement best practices for designing effective, engaging, and persuasive content for print and digital communications
In-depth knowledge of end-to-end production process for printed materials
In-depth knowledge of brand management and ability to implement brand concepts
Basic skills audio and video production and editing skills
In-depth knowledge of and ability to use technology needed to publish content to website platform, including expertise with: WordPress, Adobe Creative Suite; Video (i.e., After Effects); HTML and Search Engine Optimization
In-depth knowledge of the principles and practices of marketing and sales
In-depth knowledge of and skilled in the use of web analytics software (Google Analytics)
Ability to read and interpret business requirements, including directives from regulators related to print and digital communications
Produces work that is accurate and complete
Produces the appropriate amount of work
Actively learns through experimentation when tackling new problems, using both successes and failures to learn
Rebounds from setbacks and adversity when facing difficult situations
Knows the most effective and efficient process to get things done, with a focus on continuous improvement
Interpersonal skills - interacts effectively with individuals both inside and outside of HPSJ; relates openly and comfortably with diverse groups of people
Strong oral and written communication skills, with ability to write and edit materials for a variety of users and create content and effectively convey information in a way that informs and persuades audiences
Intermediate project management skills with the ability to complete project documents, organize project teams, and exercise authority
Strong listening skills, with the ability to accurately receive and understand messages
Strong leadership skills, including but not limited to the ability to influence without authority, motivate others, and align stakeholders around department and organizational goals
Commitment to and ability to facilitate the adoption of HPSJ's strategy, vision, mission and values
Strong facilitation skills, with ability to manage discussions among individuals from a variety of areas and levels to successful conclusion
Ability to work independently and as part of a team
Strong customer service skills
Time management - uses time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; can attend to a broader range of activities; meets deadlines; can prioritize tasks for others
Strong problem-solving and analytical skills, with ability to determine key issues, develop effective actions plans and implement to successful conclusion
Strong skills in Windows and Microsoft Office suite
Ability to speak and be understood in English
Ability to handle confidential information with appropriate discretion
Bachelor's degree in computer science, application development, graphic design, digital communication or related
At least four years' experience as graphics designer for print or digital media
At least two years of experience in website development
At least one year experience managing creative or marketing projects
Equivalent combination of education and experience
Preferred
Basic knowledge and demonstrated experience using video/audio editing software
Basic knowledge of and ability to use content management software (experience with SharePoint, WordPress, etc.)
Experience producing digital communications such as filming and editing of video, production of audio, and written web content
Experience in healthcare, managed care and/or Medi-Cal or other state sponsored program
Benefits
Competitive salary
Robust and affordable health/dental/vision with choices in providers
Generous paid time off (accrue up to 3 weeks of PTO, 4 paid floating holidays including employee’s birthday, and 9 paid holidays)
CalPERS retirement pension program, automatic employer-paid retirements contributions, in addition to voluntary defined contribution plan
Two flexible spending accounts (FSAs)
Employer-Paid Term Life and AD&D Insurance
Employer-Paid Disability Insurance
Employer-Paid Life Assistance Program
Health Advocacy
Supplemental medical, legal, identity theft protection
Access to exclusive discount mall
Education and training reimbursement in addition to employer-paid elective learning courses.
Company
Health Plan of San Joaquin/Mountain Valley Health Plan
Health Plan of San Joaquin/Mountain Valley Health Plan (not-for-profit health plan) is the leading Medi-Cal managed care provider in San Joaquin in Stanislaus Counties, now serving Medi-Cal members in Alpine in El Dorado Counties.